Go-to-market (Gtm) Lead

6 months ago


Vancouver, Canada LexSelect Full time

LexSelect is a legal technology company founded by two experienced legal tech entrepreneurs and a seasoned litigator. Our mission is to make life easier for legal professionals and enable greater access to legal services for all. Our AI-powered platform automatically searches, contextualizes and extracts texts from unstructured documents and seamlessly integrates into the daily workflows of legal professionals. Having successfully launched our beta, we are now transitioning to commercial release and seeking our first team member focused on sales and marketing efforts.

**Requirements**:
We are seeking a GTM Lead to drive the development and execution of our go-to-market strategies. This role will focus on acquiring, activating, growing and retaining customers among litigation lawyers in the US, Canada and beyond. The GTM Lead will work closely with the founders to implement targeted marketing campaigns, optimize customer acquisition costs, and ensure the product aligns with market needs.

**Key responsibilities include**:

- Develop and execute customer acquisition and activation strategies, including product positioning, messaging and competitive analysis.
- Create and manage data-driven content marketing and customer education campaigns to generate inbound product demand and reduce customer acquisition costs.
- Design and implement customer referral and retention programs to support growth, enhance customer lifetime value, and minimize churn.
- Oversee multichannel marketing campaigns, utilizing analytics to create/manage a content calendar, and monitor key marketing metrics for data-driven decision-making.
- Collaborate with the product team to ensure features align with sales strategies and market needs, using customer feedback and market analysis.
- Coordinate and execute targeted direct outreach campaigns and manage legal conference schedules to maximize exposure and lead generation.

**Skills and Experience**:

- Proven experience in marketing for B2B SaaS targeting the SMB market.
- Strong understanding of marketing channels and strategies with proficiency in marketing automation tools and CRM systems.
- Excellent communication, project management skills, and the ability to analyze data for actionable insights.
- Creative thinker who is comfortable educating customers on technical and workflow-related topics.
- Comfortable working in a startup environment and adapting to changing requirements and customer needs.

**Benefits**

Competitive compensation package with a meaningful equity stake, rewarding you for your role in the company's sustained success.



  • North Vancouver, Canada Arc'teryx Full time

    **Departme**nt**: Merchandising **Reports to**:Chief Merchandising Officer **Location**:North Vancouver, BC **Your Opportunity at ARC’TERYX**: As Vice President, GTM Operations, you provide strategic and operational leadership in the execution of Arc’teryx go-to-market (GTM) strategy. You will develop and lead your GTM operations team and drive the...


  • Vancouver, Canada Lululemon Full time

    About this team The Integrated Go-To-Market Transformation Team exists to Transform the Product organization. We act as an internal consultancy that works with the business to identify, conceptualize and implement process optimization opportunities allowing lululemon to deliver it’s long term strategy. We always have the guest in mind when solutioning....


  • Vancouver, Canada Jobber Full time

    **Does driving value for one of Canada's leading softwares excite you?** Then Jobber might be the place for you! We're looking for a **Product Marketing Manager, Integrated Go-To-Market (GTM) **to be part of our Marketing department. Jobber exists to help people in small businesses be successful. We work with small home service businesses, like your local...

  • Gtm Operations Analyst

    6 months ago


    Vancouver, Canada Lululemon Full time

    Who We Are At lululemon, we work together to elevate the world. We set audacious goals, nurture big growth and engineer innovative products that allow people to feel—and perform—their best. To us, leadership is more than a role or title—it’s a way of being. We are all leaders, committed to growth and results. Together, we’re co-creating a future...


  • Vancouver, Canada Glassdoor Full time

    **Why Glassdoor?**: Our mission is to help people everywhere find a job and company they love. In the process, we're transforming the workplace experience through the power of transparency and further cementing ourselves as the worldwide leader in employer branding and insights. By choosing a career at Glassdoor, you'll be directly contributing toward our...


  • Vancouver, British Columbia, Canada Tipalti Full time

    Unlock your potential in a fast-paced fintech environment at Tipalti, one of the world's fastest-growing companies. We're seeking an experienced Strategic Go-To-Market Operations Director to drive our sales strategy and optimize operations.About the RoleWe're looking for a seasoned professional with 12+ years of experience in sales, go-to-market strategy,...


  • Vancouver, British Columbia, Canada Tipalti Full time

    About This RoleWe are seeking a seasoned Fintech Senior Sales Director to drive our Go-To-Market (GTM) strategy and operations. As a highly visible role, you will play a key part in shaping and executing our sales GTM strategy, collaborating with stakeholders across our global functions.This role encompasses leadership go-to-market motions, including new...


  • Vancouver, Canada Amazon Full time

    Senior GTM Specialist Solutions Architect, Microsoft - Canada, EAMM GTMAre you a customer-obsessed builder with a passion for helping customers achieve their full potential? Do you have the business savvy, Microsoft background, and sales skills necessary to help position AWS as the cloud provider of choice for customers? Do you love building new strategic...


  • Vancouver, British Columbia, Canada Emburse, Inc. Full time

    Emburse, Inc. is a leading provider of financial management solutions and we are seeking an experienced Senior Product Marketing Strategist to join our team.About the RoleThis key position plays a critical role in developing effective marketing strategies and plans to communicate the features and benefits of our products to customers and prospects.Main...

  • Director of Marketing

    3 weeks ago


    Vancouver, Canada Glacier Media Digital Full time

    **Job Title: Director of Marketing** **Company: Glacier Media Digital (GMD)** **Location: Vancouver** **Hybrid role** **Job Summary**: Glacier Media Digital is seeking a dynamic and experienced **Director of Marketing** to spearhead both our digital operations and go-to-market strategies. This pivotal role is designed for a marketing leader who excels in...


  • Vancouver, British Columbia, Canada Emburse, Inc. Full time

    About the RoleEmburs product marketing team is seeking a Digital Product Marketing Director to lead our go-to-market (GTM) launch activities and deliverables. As a key member of our Business Unit, you will be responsible for developing effective marketing strategies and plans to communicate the features and benefits of our products to customers and...

  • Gtm Enablement Advisor

    6 months ago


    Vancouver, Canada Benevity Full time

    **Meet Benevity**: The world's coolest companies (and their employees) use Benevity's technology to take social action on the issues they care about. Through giving, volunteering, grantmaking, employee resource groups and micro-actions, we help most of the Fortune 100 brands build better cultures and use their power for good. We're also one of the first B...


  • Vancouver, Canada Lululemon Full time

    who we are lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis...


  • Vancouver, Canada Emburse, Inc. Full time

    Product Marketing Managers are responsible for developing effective marketing strategies and plans to communicate the features and benefits of the company products to customers and prospects. They handle market research on current trending products, establish timescales for upcoming products, influence pricing and packaging, guide sales teams, develop...


  • Vancouver, Canada Diligent Corporation Full time

    **About Us** Diligent is the global leader in modern governance, providing SaaS solutions across governance, risk, compliance, audit and ESG. Empowering more than 1 million users and 700,000 board members and leaders with a holistic view of their organization's GRC practices so they can make better decisions, faster. No matter the challenge. At Diligent,...

  • Marketing Manager

    6 months ago


    Vancouver, Canada Fobi AI Full time

    **About Fobi**: Fobi is a trailblazer in the realm of mobile wallet pass marketing, offering a robust, multi-channel platform designed to empower companies in crafting and deploying impactful wallet pass campaigns. These campaigns include ticketing, event access, and promotional activities aimed at augmenting revenue streams such as ticket, merchandise, food...


  • Vancouver, British Columbia, Canada Tipalti Full time

    Job SummaryTipalti is seeking an experienced Senior Go-to-Market (GTM) Strategy Lead to lead the development and execution of our sales strategy, focusing on driving growth, revenue, and customer acquisition. As a key member of our sales operations team, you will be responsible for collaborating with cross-functional teams to identify optimization...


  • Vancouver, British Columbia, Canada Tipalti Full time

    About the RoleAs a seasoned Fintech professional, you will be responsible for spearheading our Go-To-Market (GTM) sales operations strategy, driving revenue growth and expansion in high-growth markets.Key Responsibilities:Leverage your expertise to define and implement key performance indicators (KPIs) that drive business success and inform strategic...


  • Vancouver, British Columbia, Canada Few&Far Full time

    About the Role">We are seeking an experienced Senior Product Lead to empower our Global Targeting (GTM) teams with detailed knowledge of our unique selling points, strengths, and upcoming feature releases. The ideal candidate will have a strong background in senior product management positions.Key Responsibilities:Work closely with GTM teams to understand...

  • Sales Manager Senior

    3 weeks ago


    Vancouver, Canada Tipalti Full time

    Director, GTM Sales Operations will report to the VP, Sales Operations and partner closely with our Chief Revenue Officer. Director, GTM Sales Operations is a highly visible role across the organization and will play a key part in shaping and executing our Sales Go-To Market (GTM) strategy. This role will collaborate with stakeholders across our global GTM...