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Packaging Consultant
5 months ago
**Help us boldly shape retail in Canada**
Canadian Tire Corporation’s (CTC) rich heritage of serving Canadians from coast-to-coast dates back to 1922. Our vision is to become the #1 retail brand in Canada and we are focused on innovating and making important investments in our business, especially when it comes to our people. To reach our goal, we need the best talent to help us evolve and drive change across the business - and boldly help shape Canada’s retail industry. As we strive to be at the forefront of a complex and vastly changing retail industry, it is an exciting time to join the Canadian Tire family of companies.
The Consumer Brands Division within Canadian Tire is providing Canadians with unprecedented innovation, value and excitement through great brands such as Woods, Paderno and CANVAS, which offer high-quality products and modern style and design elements, and best-in-class Canadian Tire marketing campaigns. The Company’s vast list of Owned Brands also includes names such as Motomaster, MasterCraft, Vermont Castings, Golfgreen, NOMA, Sherwood, Denver Hayes, WindRiver, Ripzone. These brands have earned a level of credibility that is on par with national brands, and are sought after by consumers from across the country.
Strong prioritization and organization skills, providing copy and photography direction, and project management are key responsibilities of the Packaging Consultant, who is responsible for managing owned brand packaging projects at Canadian Tire. Reporting to the Manager, Packaging Optimization, the Packaging Consultant will steer retail packaging projects from inception to completion, will manage project assets with internal and external teams, and will independently identify and resolve issues as they arise.
At Canadian Tire we work flexibility embracing ‘Hybrid’ whereby individuals utilize a combination of working at a CTC campus and or virtually in service of outcomes. Determined by managers, decisions around work location will be made based on business and team needs and grounded in a desire to support individual well-being and personal needs. Our goal is to empower teams and individuals to make the right decisions for them, and we expect that to look different for everyone.
**What you’ll do**
- Manage the packaging development and approval process from the project briefing meeting, through photography and production artwork development phases, to pre-press file release.
- Track all project deliverables against prescribed timelines and follow up with cross-functional teams or third parties on their inputs
- Research competitive products and develop expertise in product categories, including their regulations, to ensure packaging content is compelling, effective, accurate and “best in class”
- Format marketing content, including copy and photography, to meet packaging brand standards and provide clear art direction to ensure accurate layout executions
- Understand all Canadian packaging & product regulations, including but not limited to the packaging and labeling act, CCCR, Charter of the French Language, CT’s Acceptance Criteria
- Understand print process and its potential impact on brand executions; work with art partner to identify concerns and communicate potential solutions to internal teams
**What you bring**
- A self-starter who is able to multi-task; adapt to changing priorities; and work within tight deadlines.
- Solid project management skills - with proven experience coordinating teams or projects.
- Experience in copywriting - marketing, technical or creative content development
- Knowledge of retail packaging, brand execution and production art rules and best practices.
- Category knowledge or interest in cooking, style and home packaging
- Familiarity with the packaging development process and components
- Well-developed problem-solving, planning, organizational and interpersonal skills.
- Strong attention to detail and oral/written communication skills
- Advanced skill in Microsoft Office (Word, Excel, PowerPoint) and Adobe Creative Suite with aptitude for learning, or experience in using a workflow software
- Technical knowledge of dielines, pre-press and print is an asset.
- Graphic design and print production experience considered an asset.
- Post-secondary Education in marketing, advertising or journalism is preferred.
LI-NV1
- Canadian Tire and its family of companies are boldly shaping retail in Canada and we continue to deliver a positive experience for our customers. As one of the most trusted brands in Canada, our employees take pride in the work we do across the country. It’s more than the iconic triangle that keeps our employees around. From benefits and perks, to learning and development opportunities, to our commitment to Jumpstart - these are some of the many reasons why Canadian Tire Corporation is one of _Canada’s Best Managed Companies _. _
- To learn more about this team and the Canadian Tire family of companies
