Global Commercial Lead, Nmosd
2 months ago
**Global Commercial Lead, NMOSD**
At **Alexion, AstraZeneca Rare Disease**, we are innovators, leaders, and collaborators. At the heart of everything we do is an intense desire to pursue the toughest challenges and truly change the world for people living with rare and devastating diseases.
**Alexion’s Global Marketing and Market Access team (GMMA**) is an integrated strategy and operations team, with the core objective to develop disease and brand commercial and access strategies, as well as global marketing materials and negotiation strategies, while working closely with markets for implementation. The team diligently monitors the performance of the business and the effectiveness of our strategies, helping to position our brands for sustained long-term access and success. Additionally, the GMMA team delivers commercial strategies for our pipeline programs and establishes commercial marketing and access strategies for new product launches. Our unique culture thrives on collaboration, authenticity, creativity, and pushing boundaries in all that we do to advance patient care.
**THE ROLE**:
The Global Commercial Lead, NMOSD is a foundational role for the success of the Rare Disease Business Unit (RDBU) regions and markets. You are accountable for leading the development and profitable management of your respective brand with full accountability for commercialization. You have a leadership role within a matrix working model between global and local markets and across functions. Working in complex and competitive markets, you are accountable for creating a collaborative and high-performance environment that supports the innovation required to identify and realize substantial value opportunity.
**Key Responsibilities**:
- ** Brand Commercialization**:
- You are accountable for ensuring local market launch readiness for new products and / or indications within your disease area & geography, as well as performance optimization following launch by working closely with the global launch readiness lead, commercial operations and your cross-functional team.
- You run deep dives and TA connect meetings with key countries, with the Global Disease Lead and your core cross functional team.
- You are responsible for identifying and building business cases to drive further growth opportunities and also for highlighting and addressing reasons for underperformance.
- You are responsible for supporting your value and access counterpart to evaluate and advise countries on their access business cases.
- You are responsible for providing regional input into global commercialization plans to ensure that commercialization priorities are appropriately considered, visible and supported.
- ** Brand Strategy & Above-Market Tactics**:
- You are the voice of your assigned region in the development of 3-year global strategies and disease plans, representing a key part of the global business with unique regional needs.
- You identify key tactics for your region and you ensure and supervise the development and rollout in partnership with the marketing specialists and medical where appropriate. Key tactics include participation at key Global/Regional congresses, commercial symposiums, speaker tours and webinars, promotional materials, omnichannel content, among others.
- ** Business Performance**:
- You are accountable for the business performance of your brand within your assigned region, including the development of the financial narrative to senior leaders on performance, and revenue forecasts
- You work with the Insights lead to refine business insights, define and track KPIs, prepare required materials for monthly and quarterly business reviews
- ** Capabilities**:
- You identify and support the building of local market capabilities that drive innovative commercialization, including go-to-market strategies and above-brand goals
- ** Strategic Projects**:
- You are a strategic and experienced business leader who actively contributes to key initiatives and above-brand projects within the assigned region and the broader RDBU.
**You will need to have**:
- Bachelors degree in business or life sciences
- 10+ years in pharmaceutical or biotech industry in roles encompassing strategic pre-launch planning and launch, with global/regional/local experience and thorough understanding of the diverse requirements of international markets
- Leadership experience in the pharmaceutical or biotechnology industry with accountability and a proven track record for delivering on business goals in a major healthcare market
- Broad commercial experience with demonstrated success across various stages of the brand lifecycle, including pre-launch planning, launch execution, HTA validation, and long-term business planning
- Profound understanding of drug development and commercialization in rare disease
- Solid grasp of ongoing paradigm changes and future trends in healthcare commercialization
- Demonstrated ability to collaborate across matrix team
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