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Marketing Manager, Yorkdale Shopping Centre
4 months ago
Why join us?
Are you looking to join an innovative, global real estate company who builds communities and connects people to exceptional places? If so, we would love to tell you our story.
At Oxford, our culture is truly one of a kind. Across business lines and around the world, we embrace the complex and tackle opportunities with speed and agility. We are ambitious and humble, forward looking and service-focused. We get stuff done, and have fun doing it We take great pride in contributing to the communities where we live. We believe that what is good for the environment is good for business. Together we deliver exceptional experiences to our over 2 million daily customers.
Reporting to the Senior Manager, Brand Experience, you will be part of a team of inspired marketers and brand-builders that collaborate and execute on industry-leading initiatives. As a key member of the property management team, you will lead marketing and communications for Yorkdale Shopping Centre.
As the Marketing Manager for Yorkdale Shopping Centre, you will be responsible for designing and executing shopping centre marketing efforts that delivers a distinctive experience that exceeds our customers' expectations. You will demonstrate measurable results that will ultimately contribute to the achievement of the property's business objectives while upholding the integrity of the shopping centre’s brand.
**In this role, you will**:
- Co-create and execute the annual marketing plan in collaboration with the Senior Manager, Brand Experience
- Execute the brand voice and creative concepts in all internal and external communication, ensuring all customer-facing touchpoints deliver a holistic and integrated brand experience
- Develop marketing initiatives that are relevant to shoppers and drive traffic, dwell time, retail sales and market share
- Execute luxury marketing brand strategy designed to heighten awareness of brands and new-store openings
- Collaboration with Specialty Leasing team to promote temporary tenants and activations
- Develop a social & digital media content calendar that supports the property’s brand objectives
- Develop and maintain regular communication with retailers to support business objectives and centre sales targets
- Ensure the customer journey delivers on the centre’s brand promise both online and in-centre
- Develop, manage, and track the annual marketing budget and analytics in collaboration with the Senior Manager, Brand Experience
**To be successful in this role, you have**:
- 5+ years of marketing and/or communications experience
- Bachelor's degree in marketing (advertising/public relations), communications or other relevant education and experience
- Ability to identify new opportunities to generate new & relevant customer experiences
- Creative thinker with well-developed business acumen and ability to see the bigger picture
- Understanding of social media & content trends that will drive audience engagement & growth
- A customer-first mindset, excellent at building & maintaining relationships
- Aptitude to embrace change and welcome new approaches in an exceedingly evolving, fast-paced environment
- Resourceful, analytical and an effective problem-solver
- Excellent written and oral communication skills
- Proficiency with budgeting and event management
- Excellent time and project management skills with strong attention to detail and well-organized
- Collaborative team player, highly motivated, with a positive attitude
Why you should join us
**The Property**: For almost 60 years, Yorkdale has built a reputation for being Toronto’s ultimate shopping destination. Today, the mall spans 2 million square feet and is home to 270 stores, including the country’s largest collection of designer labels and luxury brands and the finest in-home decor and technology. Recognized for its exclusive lineup of first-in-Canada global prestige brands, Yorkdale offers visitors everything they can imagine.
**The Role**: In addition to day-to-day management of the marketing department at Yorkdale Shopping Centre, this leadership role will provide you with the opportunity to interact with Oxford colleagues across functions and regions to participate in joint strategic projects.
**The Team**: The Retail Marketing team is comprised of a group of talented, passionate, and creative individuals in Oxford’s Retail asset class. Our group is committed to excellence by being strategic, future-focused, innovative, collaborative.
**Our story**:
Oxford Properties Group (“Oxford”) is a leading global real estate investor, asset manager and business builder. It builds, buys, and grows defined real estate operating business with world-class management teams. Established in 1960, Oxford and its portfolio companies manage approximately C$87 billion of assets across four continents on behalf of their investment partners. Oxford’s owned portfolio encompasses office, logistics, retail, multifamily residential, li
