Communications Lead

5 months ago

Edmonton, Canada Edmonton Zone Primary Care Network Committee Full time

**Communications Lead**
**Edmonton Zone Primary Care Network Committee**

**The Opportunity**:
The Edmonton Zone Primary Care Committee (EZPCNC) is seeking its first Communications Lead to help with our strategic engagement and communications. We are looking for an experienced, dynamic, and talented storyteller who can help us better engage with our stakeholders and advocate strongly for primary care in the Edmonton Zone area.

The EZPCNC is a collaborative made up of voting members from each of the eight area Primary Care Networks (PCNs) and eight senior Alberta Health Services - Edmonton Zone (AHS-EZ) leaders. It is supported by the eight Executive Directors of each PCN and representatives from key advisory groups. At the present time, one of the PCNs functions as our banker and technically hires zone staff and contractors. As the EZPCNC operates to support the PCNs and AHS at the present time it does not have its own presence in the form of a website or on social networking sites.

Although the EZPCNC has been in existence for several years most of the work to date has been done by individuals working ‘off the sides of their desks’. The EZPCNC is shifting its governance model to include dedicated staff working at this collaborative zone level to move the work forward at a quicker pace with improved communications and accountabilities. We are building a team of six to eight people that will work closely and support each other to make change happen. We seek to move the needle in primary care in the Edmonton Zone; it is an exciting time to join the organization and help define what the future looks like.

Reporting to the Zone Executive Director, the Communications Lead must be a skilled and talented communicator who knows how to connect with diverse groups with distinct needs. The right person in this role will be a strategic visionary in the communication realm with the gumption to pitch in, roll up sleeves, and do what needs to be done to get clear, visually appealing, and effective messaging out. Independent, outcome-focused, and great at relationship building, the Communications Lead will be a valued and contributing member of the team, build community, manage all our communication operations helping to ensure the EZPCNC messaging is received as intended, and work closely with the communication staff in each PCN.

**Summary of Position**

The Communications Lead is a part-time role. This position reports to the Executive Director of the EZ PCN Committee and is a key member of a small but mighty team. This role supports the development, coordination, and implementation of the communication strategy and strategic engagement for the EZ PCN Committee.

This role is a 0.6 FTE. Meetings are a mix of both in-person and virtual; the position is home
- office based.

Given this role is part of the primary healthcare system, it may be called upon to respond to a public health emergency (as identified by the Medical Officer of Health). Otherwise, the key aspects of this role may include, but are not limited to:
**Key Duties & Responsibilities**

**1. Stakeholder Engagement, Strategic Communication, and Public Relations (30%)**
- Lead the development of a strategic communication plan that includes a gap analysis of key stakeholders and oversee its implementation to engage all key (and diverse) groups.
- Work closely with key stakeholders (AHS and PCNs) to collaborate on messaging on behalf of the zone as well as between and within for consistency and alignment.
- Develop and manage the organization’s brand, including creation of guidelines on its use by other members of the team.
- Work closely with the Strategic Engagement & Communications Committee.
- Support the needs of the EZ PCN Committee Co-Chairs to develop effective and compelling messages and visuals to help inform and influence provincial decision makers.
- Provide (or organize) media training to designated spokespersons and any support required to address media queries in a positive and timely manner.

**2. Portfolio and Brand Management (60%)**
- Develop and coordinate all communication needs from the communications strategic plan as well as any other requirements identified by the various committees of the organization.
- Manage all the communications-related work encompassing a wide range of activities and multiple portfolios, doing so within the budget set to get the maximum possible benefit.
- Research, write, and produce content and marketing materials for newsletters, websites, social media accounts, posters, reports, educational tools, and public relations, ensuring consistency with organization tone and language.
- Identify and compile a list of trusted vendors, evaluating their quality and service on a regular basis.
- Work collaboratively with the Zone Executive Director and the Strategic Engagement & Communication Committee to identify any barriers and find sensible solutions in meeting the anticipated deliverables.
- Work closely and

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