Data Analyst
2 months ago
**Work. Wonders.**
As the Government of Alberta’s destination management organization, we work to promote Alberta’s many wonders and position the province as a desirable place to travel, live, work, play, invest and learn. Our People and Culture Team helps us achieve these goals while fostering a collaborative environment and strong professional community. As a key contributor to our team, you'll play a pivotal role in driving the growth of Alberta’s visitor economy in a space that prioritizes productivity, efficiency, connectivity and continual learning. Your dedication will shape an environment where curiosity is encouraged, allowing every team member to flourish, do meaningful work and reach their full potential.
OVERVIEW
Reporting to the Manager, Data and Analytics or Manager, Research and Performance, the analyst is responsible for interpretation of tourism statistics and related data to support lines of business across Travel Alberta, provincial and municipal governments, and the broader tourism industry. This includes industry performance, consumer trends, market potential, business performance, investment returns and competitive intelligence. The analyst will work with the team to develop quantitative and qualitative research and conduct forward-looking and performance measurement research studies.
This position also supports the system and data management of Travel Alberta’s BI technology solutions for data acquisition, transformation, quality assurance, storage, analysis and visualization of a large and highly complex business intelligence system. The goal of this system is to provide near real-time, accurate and consistent automated reporting to all levels of the organization, while maintaining and adhering to the organization’s enterprise data governance.
STRATEGIC ACCOUNTABILITIES
- Analysis and interpretation of tourism statistics and related data 60%
- Support industry partners in measurement using existing tools 10%
- Systems management of BI technology solutions to support data acquisition, transformation, storage, analysis and visualization 20%
- Maintain data governance to ensure data is consistent, trustworthy and accessible across all business units (10%)
WHAT WILL YOU DO?
- Collect, clean and analyze performance data to measure outcomes, identify trends and determine gaps, provide key insights and implications concerning tourism management and development.
- Conduct statistical analysis and hypothesis testing to improve forecasting, targeting and performance measurement using quantitative models.
- Meet with key internal clients to obtain a thorough understanding of their research needs and support the design of data collection tools: surveys, evaluation forms, interview and focus group guides, secondary data sources, project tracking and monitoring spreadsheets.
- Support procurement through vendor selection processes (i.e., RFQ, RFP), contract negotiation and documentation.
- Manage projects that are undertaken in-house and by third-party vendors including developing briefs, outlining scope of work, deliverables, and timelines.
- Work with the manager to ensure up-to-date research and statistics best practices are used.
- Support the development, creation, and facilitation of presentations to convey research results.
- Implementation and maintenance of analytic products that monitor data, key operations, and communication functions.
- Work with cross-functional internal teams as well as external stakeholders to understand and develop business requirements for near-real-time performance dashboards that facilitate decision making.
- Uphold data governance and quality assurance processes to ensure data is consistent, trustworthy and accessible across all business units.
WHAT WILL YOU NEED?
- A bachelor’s or master’s degree in data science, economics, business administration or related field or equivalent combination of education and experience.
- A minimum of 5 years’ experience in market research and data management
- Detailed knowledge of the tourism industry, the variety of sectors and businesses that comprise the industry and their unique challenges and the tourism market data sources would be considered an asset.
- Well-developed communication skills (verbal and written) to lead discussions and facilitate consensus as well as to communicate complicated tourism-related concepts and corresponding analyses through written reports, briefs, and presentations.
- Proven research and analytical and problem-solving skills relative to determining need, analyzing options, making recommendations, and translating research results for decision-makers.
- Sound organizational, time management and priority-setting skills to assist with several high priority projects at the same time.
- Strong data modeling/data science experience using regression and other methods, primarily in MS Excel, but good to have experience in tools like SPSS, SAS, R, Python, etc. for data mining and
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