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Coordinator, Marketing

4 months ago

Hamilton, Canada Hamilton Sports Group Full time

Coordinator, Marketing & Communications, Grey Cup Festival (contract)

Reports to: Manager, Marketing & Communications, Grey Cup Festival

Organization Background

The Hamilton Sports Group is responsible for the operation of the fifteen-time Grey Cup Champion Hamilton Tiger-Cats along with the two-time CPL Champions Forge FC.

In November, the 110th Grey Cup and 2023 Grey Cup Festival will take place in Hamilton. Hamilton Sports Group, parent company of the CFL’s Hamilton Tiger-Cats and CPL’s Forge Football Club, is seeking a Coordinator, Marketing and Communications, to help the organisation achieve its business objectives and create a memorable experience for Canadian sports fans from coast to coast.

The Role

Reporting directly to the Manager, Marketing and Communications, and indirectly to the Associate Vice President - Brand, Content & Communications, the Coordinator will provide support on all marketing and communications initiatives relating to the hosting of the 110th Grey Cup and 2023 Grey Cup Festival. This includes, but is not limited to, planning and executing paid owned and earned media initiatives, coordinating creative development and liaising with internal and external stakeholders. As well, the Coordinator will collaborate cross-functionally with various internal teams (creative, events and operations, corporate partnerships, community relations, etc.) and external teams (CFL, agencies, etc.) to perform various tasks.

Key Responsibilities
- Coordinate and track the development and approval of creative assets and ensure their timely dissemination to internal and external stakeholders
- Manage strategy and content development for all 2023 Grey Cup Festival social media platforms

communication (news releases, media advisories, etc.), and paid media platforms (print, radio, social media
- Support pageantry development by tracking the production and installation of various assets
- Facilitate community engagement initiatives by collaborating internally with Community Relations to coordinate community event appearances and externally with organisations (e.g. BIA) to provide information and assets
- Collaborate with the corporate partnerships department to execute promotion and cross-promotion initiatives involving festival partners, Hamilton Tiger-Cats partners and media partners
- Collaborate with the Tiger-cats communications team to generate earned media including developing story ideas, updating of media contact lists and executing media pitches
- Liaise with CFL officials to provide creative, information and progress updates
- Perform other tasks as assigned

Essential Skills and Competencies
- 1-2 years of experience in sport business with a sport property or event organization
- Post-secondary education in Marketing, Business Administration or Sport Management preferred
- Strong knowledge and experience planning content strategy and creating content for social media platforms - Facebook, Twitter, Instagram, YouTube - for professional and/or personal use
- Experience using Wordpress and writing content for websites and other online platforms (e.g. app)
- Experience using Microsoft Office (Excel, Word, Powerpoint, Outlook) and shared drives (Sharepoint)
- Superior organisation and time management
- Strong initiative and proactive disposition
- Interpersonal and verbal communication
- Project management
- Excellent written communication
- Versatility in developing content and copy for various media platforms
- Superior attention to detail
- "Get things done” mindset
- Problem solving acute
- Strategic thinking
- Ability to anticipate issues and plan contingencies

Application deadline: May 12, 2023, midnight.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.