Public Relations Specialist

3 months ago

Markham, Canada Allstate Full time

At Allstate, great things happen when our people work together to protect families and their belongings from life’s uncertainties. And for more than 90 years our innovative drive has kept us a step ahead of our customers’ evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection.

Allstate Insurance Company of Canada is a leading home and auto insurer focused on providing its customers prevention and protection products and services for every stage of life. The company is proud to have been named a Best Employer in Canada for nine consecutive years and prioritizes supporting employees and fostering an inclusive, welcoming corporate culture. Allstate is committed to making a positive difference in the communities in which it operates through partnerships with charitable organizations, employee giving and volunteerism. Serving Canadians since 1953, Allstate strives to provide reassurance with its "You’re in Good Hands®" promise.
- Through our Employee Value Proposition, Opportunity, Flexibility, Community, Diversity and Family, we have worked hard to develop and nurture a culture where employees feel valued, experience personal growth, have career options and truly enjoy the work they do._ _

**Role Designation**:Hybrid**

**Benefits To Joining Allstate**:

- Flexible Work Arrangements
- Employee discounts (15% on auto and property insurance, plus many other products and services)
- Good Office program (receive up to 400$ back after purchasing office equipment)
- Student Loan Payment Matching Program for Government Student loans
- Comprehensive Retirement Savings Program with employer matched contributions
- Annual Wellness allowance to support employees with improving health and wellbeing
- Personal reflection day
- Tuition Reimbursement
- Working within the community and giving back

Allstate Insurance Company of Canada is looking for a Public Relations Specialist to join our Corporate Communications team. In this role you will be responsible for assisting and executing external communications activities that enhance and protect brand reputation while increasing consumer consideration across Canada. Your work will involve media relations, supporting PR agency activities, managing digital and social media content development, coaching Allstate Canada spokespeople, and work on influencer engagement.

This role involves strategic leadership, proactive planning, uncovering actionable insights, and owning digital channel accountability. You will collaborate with internal and external teams to ensure our key priorities and objectives are achieved.

**Accountabilities**:

- Identify opportunities to enhance Allstate Canada’s corporate brand reputation nationally by improving community visibility in local markets.
- Own the development of content for various channels across the organization: blog, social media, video, website, and more.
- Collaborate with our external PR agency on media opportunities, including identifying and coaching spokespeople, facilitating, and managing media interviews, and post event feedback.
- Create, plan, and launch digital and PR tactics that promote Allstate Canada’s social impact and community involvement initiatives.
- Play a key role in tracking, analyzing and reporting metrics for proactive PR programs and social media storytelling campaigns.
- Identify opportunities to inform and engage employees with external campaigns.
- Partner with Social Impact, Social Media, and Marketing teams on drafting content for Corporate social profiles: Instagram, Facebook, and LinkedIn.

**Qualifications**:

- Post-Secondary Education in Public Relations, Communications, Journalism, Marketing, or a related field.
- A minimum of 2 years of experience working for a PR agency or a corporate communications team where you have supported with media relations and digital storytelling.
- Strong interpersonal skills with the ability to build relationships with internal and external stakeholders at all levels.
- Demonstrated ability to write concise and engaging story driven content in a variety of formats, including blog articles, press releases, social media content, speeches, web copy, videos, and presentations.
- Awareness of current social media trends and thorough understanding of insurance, financial, or other regulated sectors to advocate best practices.
- Knowledge of analytics tools that support insight-based recommendations to improve performance.
- Strong organizational and planning skills with the ability to manage multiple projects from conception to completion.
- Ability to inspire confidence among internal teams through valued communications guidance and coaching.
- Experience with graphic design, web design, video creation, CMS is an asset.

**Skills**

Customer Centricity, Digital Literacy, Inclusive Leadership, Learning Agility, Result

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