Social Media Strategist

3 months ago

Burlington, Canada Fix Network Full time

**Your career can go far at Fix Network**:
Fasten your seatbelt **Fix Network** is looking for a **Social Media Strategist **who can take a firm grip on the wheel and lead our projects in a constantly changing world.

If you are passionate about social media, have a deep understanding of Linkedin and want to play a key role in a dynamic team, this is the perfect role for you

**Your responsibilities as a Social Media Strategist at Fix Network**:

- Plan content and content promotion and oversee the annual social media strategy globally, aligning it regionally.
- Create annual and monthly social media strategies including 30-60-90-day content calendars and ideation for organic and paid campaigns.
- Provide recommendations on which audiences, formats, and platforms to be explored to maximize reach and efficiency.
- Collaborate with the regional marketing team to determine target audiences, angles, positioning for various segments, services, products, and brands to create cutting-edge strategies that deliver on performance goals.
- Analyze, report, recommend, and implement improvements on all social media data collected in partnership with analytics to understand, improve and report on performance.
- Create and manage meta events, audiences, pixels across brand accounts
- Act as pioneer in social listening - set up queries, filter noise, analyze share of voice and sentiment for brands to determine market trends
- Support in-person and virtual coverage of national social media events.
- Execute paid social campaigns mostly on LinkedIn, Facebook, TikTok and Instagram
- Expertise in managing social media CRM like Sprout Social, Hootsuite, Sprinklr.
- Develop monthly and annual performance reports for social media from social media CRM.
- Lead corporate social media initiatives, corporate strategies and governance related to social media programs and initiatives including digital, web and branding support.
- Provide guidance and support to all regional partners and companies to ensure content remains accurate, timely and meets policies, standards, and legislation.
- Provide target market data and insights to support highly tailored marketing campaigns and sales initiatives.
- By leveraging analytics capabilities, provide support and recommendations for strategic planning for the various countries globally.
- Develop KPIs and analytics and actionable data insights on marketing and communications performance.
- Other duties as assigned.
- Masters degree in business marketing/communications or any related field
- 7 years of digital and social media experience with demonstrated knowledge of marketing principles and practices
- Demonstrated an expertise with LikedIn and good knowledge Facebook, X, and Instagram etc.
- Expertise with leading social media management platforms like Hootsuite, Sprout Social, Sprinklr.
- High level of experience on Meta business suite including Business Manager, Creator Studio, and Ads Manager.
- Experience with marketing automation solutions and data management platforms is considered an asset.

**Why Fix Network ?**

In addition to joining a dynamic and highly motivated team in a flexible and constantly evolving work environment. You will have access to the following benefits
- **Internal career** opportunities
- **Employer's contribution **to the** RRSP** upon hiring
- **Training and development**: We are committed to supporting you by investing in training programs
- **Medical insurance** for you and your family, and virtual health.
- **Equipment **provided by the employer

**Experience**: Required
- 7 year(s): 7 years of digital and social media experience

**Education**: Required
- Bachelor's degree or better in Marketing or related field

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