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Events & Partnerships Marketing Manager

4 months ago

Ottawa, Canada EDC Full time

**Posting Date**: May 10, 2024, 12:35:34 PM

**Primary Location**: Ontario-Ottawa

**Job Type**: Permanent

**Schedule**: Full-time

Export Development Canada (EDC) is a financial Crown corporation dedicated to helping Canadian businesses make an impact at home and abroad. EDC offers financial products and knowledge to help Canadian businesses confidently enter new markets, reduce financial risk, and grow their business.

When you join our team, you’ll be helping Canadian businesses learn the endless possibilities that open to them through export and help bring their vision, passion, and innovation to the world. Your knowledge and expertise will support more than 25,000 Canadian businesses and their customers in as many as 200 markets worldwide. You’ll work amongst the best and brightest in an inclusive, collaborative environment that fosters professional development and success. And you’ll know that you’re making an impact every day - for businesses, for Canada and for the people you work with.

Are you ready to make an impact? Join EDC, recognized as a Top 100 and Top Family-Friendly Employer, as we take on the risk so Canadian businesses can take on the world. #LI-Hybrid

**Team & Job Overview**

Export Development Canada (EDC) is a financial Crown corporation dedicated to helping Canadian businesses make an impact at home and abroad. EDC offers financial products and knowledge to help Canadian businesses confidently enter new markets, reduce financial risk, and grow their business.

When you join our team, you’ll be helping Canadian businesses learn the endless possibilities that are open to them through export and help bring their vision, passion, and innovation to the world. Your knowledge and expertise will support more than 25,000 Canadian businesses and their customers in as many as 200 markets worldwide. You’ll work amongst the best and brightest in an inclusive, collaborative environment that fosters professional development and success. And you’ll know that you’re making an impact every day - for businesses, for Canada and for the people you work with.

Are you ready to make an impact? Join EDC, recognized as a Top 100 and Top Family-Friendly Employer, as we take on the risk so Canadian businesses can take on the world.

The Marketing team is seeking an Events & Partnerships Marketing Manager. You will be a part of the team that leads the strategy and activation of partnerships and marketing-led events. Collaborating with other groups across the business, we aim to increase EDC’s brand awareness and familiarity among Canadian exporters, access market knowledge, develop relationships with strategic partners and contribute to EDC's business objectives.

As an Events & Partnerships Marketing Manager you will be responsible for the strategic direction, development, planning, execution, and evaluation of events and partnerships.

**Responsibilities**
- Proactively consult with internal and external stakeholders to identify needs, gaps and select the opportunities that best contribute to corporate objectives.
- In conjunction with the business teams, prioritize events and sponsorships based on objectives and allocated budgets and continuously monitor wish list, providing updates on changes to leadership for decision-making purposes.
- Develop and implement sponsorship packages in collaboration with business teams and partners.
- Establish and maintain relationships with stakeholders and partner organizations.
- Negotiate with partners to obtain best value for money, ensure proper documentation is in place to support purchases and promptly process invoices.
- Develop and implement successful EDC-led or partnered events.
- Execute and manage event logistics and deliverables in collaboration with agency partner.
- Determine and advise on possible topics and suggest and secure speakers.
- Continually monitor, analyze, and evaluate success, including scorecard and dashboard updates, data tracking, results reporting, to demonstrate impact and determine opportunities for improvement.
- Leverage CRM to analyze leads and activities related to events and partnerships.
- Write and edit customer-focused marketing content to be used in both virtual and in-person events communications (invitations, event registration pages etc.)
- Support and collaborate on maintaining and evolving the Events Brand Activation page and the roll out of events material to the regions.
- Provide advice and mentoring to junior marketing employees and students on best practices and protocols on partnership, sponsorship and event management.

**Key Competencies**
- Customer focus with emphasis on digital journey and experience (digital literacy)
- Demonstrated ability to plan and think strategically
- Effective influencing and negotiation skills (external and/or internal)
- Proven organizational, multi-tasking and project management skills
- Demonstrated ability to manage events and partnerships end-to-end
- Strong colla