International Marketing Manager, Americas, Canada

6 months ago

Toronto, Canada Axon Full time

**Join Axon and be a Force for Good.**:
At Axon, we're on a mission to Protect Life. We're explorers, pursuing society's most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.

Life at Axon is fast-paced, challenging and meaningful. Here, you'll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.

**Your Impact**:
This role provides a unique opportunity to join a team where your work will drive top line impacts for the business. You will have the advantages of a small, agile team, plus the backing and benefits of a profitable, publicly traded company.
As the International Marketing Manager, Americas, you'll join the growing Global Marketing team at Axon focused on growing adoption of life-saving solutions to public safety agencies across Canada and Latin America. You'll Join forces across the marketing, sales and product teams to drive success and growth in your region. In this role, you'll report to the Vice President of Global Growth Marketing.

***What You'll Do**:
**Location**:Remote, based in Canada
**Reports to**: Vice President of Global Growth Marketing
- Develop Marketing Strategy
- Act as a market expert, drawing from research, competitive intelligence, and customer insights
- Lead and implement the marketing strategy for our core markets in Canada and LatAm
- Implement a growth marketing strategy for our emerging Americas markets
- Join Forces with Sales teams to identify risks and opportunities, create pipeline and define both long and short-term marketing objectives to accelerate growth
- Plan and Execute Marketing Campaigns & Events
- Plan, manage and help execute events (in person and digital)
- Create and distribute content that resonates with customers and prospects
- Develop short and long-tail marketing campaigns centered around case-studies, video content, sales enablement material, digital campaigns, communication strategies, and more
- Partner with customers to develop and distribute customer reference materials to drive demand through demonstrating real-world scenarios with Axon users
- Create and implement new ideas on how to better reach our audiences and key personas using various channels and content mediums
- Execute consistent and meaningful customer experiences/events with the ultimate goal of driving new and continued business
- Track ROI, engagement, and audience feedback to measure results, assess opportunities for improvement, and optimize marketing campaigns and events
- Measure Key Results
- Demonstrate how your activities and plans are driving to KPIs like influenced pipeline, revenue growth, and increased market penetration.
- Leverage data to understand what marketing activities are effective and when to pivot to new strategies when required
- Demonstrate the ROI effectiveness for all marketing campaigns and devise plans to continuously optimize ROI
- Track results in consumable reports that can be shared with key stakeholders to demonstrate benchmarks and ongoing performance
- Manage Relationships
- Collaborate with our agency partners by coordinating and communicating on co-marketing and customer reference opportunities
- Manage internal relationships to create cohesive product launch plans, adapt content to your markets, and work as a key partner to the sales team

**What You Bring**
- Bachelor's degree or equivalent practical experience
- 5+ years of marketing experience, ideally at a SaaS or technology company
- Self-motivated, proactive, organized, and self-sufficient team player eager to join a growing team
- Expertise in Salesforce, Pardot, Google Analytics & Tableau
- Excellent interpersonal skills with the ability to speak and write English fluently, preferably also Spanish or Portuguese
- Experience working with Americas markets including Canada, Brazil, Mexico and Colombia

Don't meet every single requirement? That's ok. At Axon, we Aim Far. We think big with a long-term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve.

**Important Notes**
- The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions._
- Some roles may also require legal eligibility to work in a firearms environment._
- Axon's mission is to Protect Life and is committed to the well-being and safety of its employees as well as Axon's impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, an

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