Sales Manager

6 months ago


Welland, Canada Holiday Inn Express Welland Full time

Crown Group of Hotels is hiring sales talents for one of their properties, Holiday Inn Express Welland.

**SCOPE AND GENERAL PURPOSE**

To research, follow-up on and convert sales leads in order to achieve targeted market segments, revenues and occupancy as laid down in the property budget/business plan and contribute to an innovative but cost effective Sales and Marketing Plan. Manage accounts to achieve guest satisfaction and to solicit past and new business to ensure all revenue goals are achieved or exceeded.

**MAIN DUTIES**

**1.** Move throughout property to conduct site inspections. Maximize revenue by selling all facets of the hotel, both orally and in written form to previous, current and potential clients.

**2.** Interview, hire, train, recommend performance evaluations, resolve problems, provide open communication and recommend discipline and/or termination when appropriate.

**3.** Handle account details so that all pertinent aspects of solicitation and closing are complete and documented. Coordinate various departments' participation in servicing accounts.

**4.** Develop and conduct persuasive verbal sales presentations to prospective clients.

**5.** Travel locally to conduct outside calls, promote the hotel and review competition.

**6.** Prepare information for, meet with and entertain clients as deemed appropriate by potential business from that account.

**7.** Represent hotel at trade shows. Set up exhibits involving bending, stooping, lifting and reaching overhead.

**8.** Communicate both verbally and in writing to provide clear direction to staff.

**9.** Liaise with the General Manager*/Director of Sales* and Co-ordinator(s) regarding planning/updating of the 12 month rolling monthly sales and marketing plan as required by company policy.

**10.** Be proactive in terms of competitor awareness.

**11.** Carry out professional and time effective sales call on identified or specifically assigned markets as appropriate in order to maximize on property revenue/occupancy.

**12.** Carry out/organize telemarketing sales, mail-outs and local advertising in accordance with the property budget.

**13.** Investigate/follow-up on all sales leads maintaining an effective trace system as required by company policy.

**14.** Ensure professional and timely preparation/follow up on correspondence/contracts in line with company policy.

**15.** Be accountable for and aggressive in achieving agreed financial targets liaising closely with the General Manager*/Director of Sales* regarding correlation of rate to volume in order to achieve budgeted average room rate.

**16.** Be fully conversant with all facilities offered by the property carrying out site inspections as applicable while actively promoting associated properties and special promotions in line with company policy.

**17.** Ensure accurate passing on of booking details to the operational departments following the successful close of a sales call in order to achieve guest satisfaction.

**18.** Be alert to business peaks and troughs and contribute innovative ideas in order to contribute to the profitability of the property.

**19.** Provide feedback to the General Manager*/Director of Sales* regarding any guest comments/complaints received from past or current clients.

**20.** Organize and participate in sales blitz’s as required and liaise closely with the brand, where appropriate, to maximize on sales opportunity.

**21.** Meet with key clients on the day/during their meeting/stay including weekends/evenings as necessary in order to continue to build on the established rapport in line with property policy.

**22.** Host and attend client entertainment functions and attend networking meetings as identified in the 12 month rolling sales and marketing plan.

**23.** Maintain and achieve timely follow-up on trace files in line with property policy.

**24.** Ensure professional and time efficient use of computer programs as required by company policy.

**25.** Comply with attendance rules and be available to work on a regular basis.

**26.** Perform any other job related duties as assigned.

**REQUIRED SKILLS AND ABILITIES**:
**Must have the ability to communicate in English. Self-starting personality with an even disposition. Maintain a professional appearance and manner at all times. Can communicate well with guests. Must be willing to “pitch-in” and help co
- workers with their job duties and be a team player. Knowledge of a hotel structure and how all departments interact. Ability to effectively communicate with customers in a friendly and positive manner, in order to solicit business, meet client needs and resolve complaints. Ability to move throughout the hotel to conduct site inspections.**

**DEPARTMENT MANAGER RESPONSIBILITIES**

1. To be competent in the scheduling of staff and forecasting of revenues and expenses to achieve effective cost control as required by company policy.

2. To achieve effective communication by briefing



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