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Marketing Manager

3 months ago

Quebec City, Canada EXFO Full time

Marketing Manager

**Main locations**:Quebec, Quebec, CA**Job Type**:Full-time**Workplace type**:Hybrid**Offer number**:3241EXFO develops smarter test, monitoring and analytics solutions for the global communications industry. We are trusted advisers to fixed and mobile network operators, hyperscalers and leaders in the manufacturing, development and research sector. Building on our 35 years of innovation, EXFO’s unique blend of equipment, software and services enable faster, more confident transformations related to 5G, cloud-native and fiber optic networks. With nearly 1,900 employees in more than 25 countries, EXFO is no. 1 worldwide in fiber optic test solutions and has deployed over 250 assurance systems worldwide. We’re always looking for top talent to help us lead the way in a thriving industry with boundless opportunities.
- As a Marketing Manager and under the supervision of the Marketing Director, you will be responsible for designing marketing strategies and plans as well as for their roll-out. You will work in close relationship with the products/solutions and sales teams and in orchestration with the rest of the marketing organization. You will develop marketing campaigns and products launches plans that contribute to consolidating EXFO’s brand, driving demand, enabling sales, and ultimately driving customers across the sales funnel.- Leveraging data and having the ability to grasp and translate technical capabilities into benefits are crucial. By developing a creative mix of marketing tactics including digital channels and offline marketing such as tradeshows, you will contribute towards the realization of the marketing and business objectives. Data-driven, you will measure the impact of your initiatives both on marketing and sales metrics and will adopt an agile, iterative approach to improve results and ROI.**KEY RESPONSIBILITIES**
- Know your market, your buyers, your competition, your sales cycle and exchange insights with the products and sales teams to align perspectives and design marketing plans
- Get a deep understanding of EXFO’s products and solutions and define positioning and messaging that differentiates EXFO in the market
- Design go-to-market strategies for new or existing products including marketing campaigns and sales enablement
- Develop integrated campaigns combining top, mid and bottom of the funnel tactics to drive demand and accelerate sales
- Equip and train the sales organization as well as distribution partners with content and tools that support the sales process across the buyer’s journey
- Work hand-in-hand with digital marketing experts, events planners, corporate communication and public relations team, as well as EXFO’s internal marketing agency (writers, designers) to deliver creative campaigns
- Track the performance of your campaigns to optimize mix, content and tactics and ensure objectives are met or exceeded
- Share insights and results with Marketing, Sales and Products to inform strategy and iterate

**REQUIREMENTS**
- Experience designing and executing B2B marketing strategies on a global scale
- Excellent knowledge of networking markets and technologies
- Ability to extract value from technical solutions and to story-tell
- Ability to dialogue with Products and Sales teams and to influence them (sales or products experience a plus)
- 360 marketing skills, experience with product launches and integrated campaigns

**COMPETENCIES REQUIREMENTS**
- Can-do attitude and go-getter profile, team player, ability to suggest innovative and creative solutions and to implement them
- Data literacy, strong analytical skills with the ability to think and execute both strategically and creatively
- Strong written & oral communication skills
- Agile mindset, able to iterate based on campaigns performance
- Demonstrated ability to collaborate in a matrixed environment and manage ambiguity

**ACADEMIC AND PROFESSIONAL REQUIREMENTS**
- Education: Bachelor or Master Degree, Marketing or Engineering, MBA a plus
- Work experience: Minimum of 5 years in a B2B Marketing role, experience in Telco/IP/Tech industry a plus
- Linguistic Requirements: Fluent in French and English. Another language a plus.
- WHAT WE ARE OFFERING-
- Flexible working hours and teleworking
- Competitive vacation policy and holiday time off
- Employee assistance program and telemedicine
- Annual Bonus Program
- RRSP Program and group insurance
- Multi-site & Multidisciplinary teams
- Collaborative work environment
- Variety of social and sports activities
- Social Community Involvement
- Free parking
- Terminals for electric cars
- Easy access to public transport
- Bike path nearbyEXFO is an equal opportunity employer.

For positions located in Quebec, the language requirement is French. However, in the context where the incumbent evolves in an international work environment and where the activities take place mainly outside Quebec, we favor bilingualism as a linguistic requirement.

**Thank