Integrated Marketing Manager, Retail

6 months ago

Toronto, Canada Mejuri Full time

Mejuri is the category-defining fine jewelry brand redefining luxury, your way. Feeling disconnected from an industry that typically markets to men, co-founder and CEO Noura Sakkijha leveraged her learnings as a third-generation jeweler to rethink the way women purchase jewelry—for themselves. In only seven years, and with a team of over 75% women, Mejuri has shipped over one million orders and opened retail stores across the globe, all while introducing new products weekly.

As part of Noura's original vision to empower women to invest in themselves, the brand launched the Empowerment Fund to support underrepresented women and non-binary individuals with the tools to empower themselves. Mejuri continues to reach new customers through exciting community initiatives and expansion into international markets, such as the UK, Australia and Germany.

We are a team of retailers, creatives, technologists and strategists, and we are looking for someone special to join our team.

As the integrated marketing manager, Retail you will hold a crucial role in our dynamic marketing team. You will be the bridge that connects our omnichannel marketing organization and cross functional experts. You will shape the future of how the function and brand approach retail marketing in a forward thinking and disruptive way. This is an existing moment as the brand continues to rapidly expand it;s retail footprint globally. This role will be fundamental to Mejuri's continued growth and success.

As the Manager of Retail Integrated Marketing at Mejuri, you will play a vital role in driving traffic to our stores, enhancing the in-store experience, and effectively promoting new store openings. Your focus will be creating a retail strategy that delivers on driving awareness and connection to the brand narrative, creating an engaging community events program, helping to develop and amplify our in store experiences and overseeing a brand and data informed NSO strategy. To be successful in this role you will need to have a strong understanding of marketing impact on retail traffic, and be able to action store and market insights.

**What you'll do**:
Retail Marketing Strategy:

- Develop and implement a comprehensive retail marketing strategy that aligns with Mejuri's overall brand objectives and supports the company's growth plans.
- Identify target markets, consumer behaviors, and trends to create strategies that drive foot traffic, increase sales, and enhance the customer experience.
- Collaborate with the Marketing and Retail teams to ensure seamless integration of online and offline marketing efforts.
- Develop insight and a clear POV to maximize curated consumer journeys to retail

In-Store Marketing Initiatives:

- Oversee the development and execution of in-store marketing campaigns and initiatives that create an engaging and personalized shopping experience for customers.
- Collaborate with Visual Merchandising teams to create captivating window displays and in-store visuals that effectively communicate brand messaging and drive foot traffic.
- Leverage customer insights and data to optimize in-store marketing efforts and enhance customer loyalty and conversion rates.
- Lean into in store services to build them into brand experiences

Community Development:

- Develop a process to elevate and efficiently execute local events with store managers
- Identify, recruit, and cultivate relationships with brand ambassadors, influencers, and key community partners to drive awareness, generate excitement, and increase foot traffic to Mejuri stores.
- Collaborate with the PR and Social Media teams to leverage community content for brand promotion across various channels.

New Store Openings:

- Lead the development and execution of marketing plans for new store openings, ensuring successful launches and driving awareness and foot traffic to these locations.
- Collaborate with cross-functional teams to ensure seamless coordination of pre-launch activities, including PR, advertising, visual merchandising, and store operations.
- Monitor and analyze the performance of new store openings, providing insights and recommendations for continuous improvement.

**Key Performance Indicators**:

- Traffic to stores
- Predictability in retail revenue forecasting
- Development of local communities built around store hubs
- Development of in store services into brand experiences
- Clear improvement in new customer acquisition and retention
- Consistent brand narrative

**What you bring to the team**:

- Proven experience in retail marketing
- Strong understanding of retail industry trends, consumer behaviour, and brand marketing strategies
- Demonstrated experience in creating compelling in-store marketing activities, window displays, and community programs
- Experience in launching and promoting new store openings
- Proven track record in developing impactful brand planning and execution

**Skills**:

- Influential and Collaborative Team Player: ability t

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