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Manager, Channels Marketing

4 months ago

Etobicoke, Canada ADP Full time

**Partner Marketing**:
**Responsibilities**:

- Work closely with the Strategic Alliance Partner team to develop relationships with key marketing contacts at our partner organizations and to jointly design, develop, and execute marketing strategies and plans in support of our shared goals.
- Build, execute and measure joint marketing programs with partners, from marketing campaign concept to creative content development and program execution, including webcasts, events, online and direct mail campaigns, social media, public relations, etc.
- Work closely with the Partner teams to develop and execute compelling recruitment and nurture campaigns, partner communications, program collateral, etc.
- Develop and maintain training, tools, content, and other resources to enable our Channel and Strategic Alliance partners to effectively promote and market ADP
- Create and deliver analysis to measure marketing effectiveness; continually make and implement recommendations for optimization and ongoing growth

**Skills and Experience**
- Minimum of 4 years of full-time, B2B marketing experience
- Proven ability to define marketing objectives, execute integrated campaigns, and track and evaluate results
- Data-driven decision making and a desire for continuous improvement
- Hands-on experience with current marketing automation (e.g. Eloqua), lead generation and other marketing tools and technologies.
- Strong proficiency in Excel, PowerPoint, as well as experience with Salesforce. com (SFDC)
- Desire to collaborate and build consensus in a fast-paced, cross-functional team environment
- Excellent communication and stellar interpersonal, analytical, and problem-solving skills
- Strong project management and organizational skills

LI-CS5

**Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP**: ADP affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. ADP is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.