Manager, Content Marketing

1 week ago


Toronto, Canada TD Bank Full time

**Work Location**:
Toronto, Ontario, Canada

**Hours**:
37.5

**Line of Business**:
TD General

**Pay Details**:
$91,200 - $136,800 CAD

TD Asset Management (TDAM), a member of TD Bank Financial Group, is a leading North American investment manager offering progressive investment solutions to both institutional and individual investors. For over two decades, the organization has established competitive market positions in active, quantitative, and passive portfolio management. As of June 30, 2024, TDAM and its affiliates manage over $434 billion in assets on behalf of pension, insurance, endowment/foundation, and corporate clients, as well as high-net worth clients and retail mutual funds.

In attaining this client commitment, TDAM has built one of Canada’s largest and most respected investment management and research teams with more than 220 Portfolio Managers, Associate Portfolio Managers, Traders and Analysts.

The Content Marketing team at TDAM is responsible for all content supporting TDAM retail (TDCT, FP, PIC, PIA, BD) and institutional, product and portfolio management partners. The team will guide the development process of high-quality collateral and sales support with consistent and impactful messaging and positioning of all TDAM products. As a key business partner, the team acts as a consultant on all content marketing aspects and will manage key stakeholder relationships and partnerships to ensure support is delivered in a relevant format, efficiently and in a timely manner. In addition, the team is responsible for managing all marketing activities and brand amplification efforts.

Job Description:

- Collaborate with TDAM partners to support our distribution channels from a marketing/communications perspective:

- Support the promotion and amplification of TDAM's ETFs
- Provide strategic direction for development of marketing collateral focused
- Develop detailed content briefs/project plans and oversee/manage the development of collateral to support the marketing plan for our distribution channels
- Ensure collateral are delivered in a relevant format, efficiently and in a timely manner
- Manage stakeholder relationships/expectations involved
- Manage external marketing efforts and initiatives

Job Requirements:
**Qualifications/Skills/Experience**:

- Minimum 8-10 years of financial industry experience, with an understanding of the investment and asset management space
- Well-developed critical-thinking, business acumen and problem-solving skills
- Sound knowledge of financial markets, investment products and TDAM's distribution channels
- Strong leadership skills with the ability to work collaboratively and influence different stakeholders
- Detail-oriented with strong organizational and project management skills
- Ability to work on multiple priorities within a time-sensitive environment
- Understand the role of different media and channel options, as well as their impact on achieving marketing objectives
- Strong written and verbal communication skills

**Specific Educational Requirements/Accreditations**:

- Masters/MBA/CFA designation or working towards CFA considered an asset
- Relevant undergraduate degree required
- Investment industry accreditation would be a strong asset (e.g., CSC, IFIC)"

Hybrid: Please note employees will be going to 4 days in the office March 2025

**Who We Are**:
TD Securities offers a wide range of capital markets products and services to corporate, government, and institutional clients who choose us for our innovation, execution, and experience. With more than 6,500 professionals operating out of 40 cities across the globe, we help clients meet their needs today and prepare for tomorrow. Our services include underwriting and distributing new issues, providing trusted advice and industry-leading insight, extending access to global markets, and delivering integrated transaction banking solutions. In 2023, we acquired Cowen Inc., offering our clients access to a premier U.S. equities business and highly-diverse equity research franchise, while growing our strong, diversified investment bank. We are growth-oriented, people-focused, and community-minded. As a team, we work to deliver value for our clients every day.

**Our Total Rewards Package**
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more

**Additional Information**:
We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both



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