Public Relations

2 weeks ago

Markham, Canada PAR Full time

Hi there Have you noticed that the restaurant industry is changing?

We are PAR and our purpose is:
**To deliver solutions that connect people to the restaurants, meals, and moments they love.**

At PAR Technology, our relentless drive for innovation and unwavering commitment to customer success are at the heart of everything we do. We lead the restaurant and retail industries by ensuring that our products—from point of sale systems to loyalty programs, digital ordering, restaurant operations solutions, payment services, and hardware—work "better together." This unified approach, fueled by over 40 years of experience, amplifies our ambition to not just meet but exceed the evolving needs of our global clientele. By optimizing integrations into all leading restaurant solutions, we're not just creating technology; we're crafting a future where operations are streamlined, experiences are enhanced, and every interaction is an opportunity for growth.

**Position Description**:
We are looking for an experienced Public Relations and Social Media Manager with a proactive approach and proven skills in enhancing brand image, media relationships, and community engagement. Capable of developing and executing strategies that resonate with media and audiences alike, with a clear focus on amplifying PAR's voice and managing public perception.

This is a 9 month contract.

**Position Location**:
US, Remote

**Reports To**:
Director, Growth Marketing Strategy

**What We're Looking For**:
Entrees (Requirements):

- A strategic thinker with strong listening and communication skills.
- 5+ years of public relations and social media experience, ideally in a B2B or technology-focused role.
- Proficiency in managing media relationships, executing crisis communications, and crafting integrated PR and social media strategies.
- Highly skilled in PR tools (e.g., Cision, Meltwater) and social media management platforms (e.g., Hootsuite, Sprout Social).
- Strong attention to detail, adaptability, and a collaborative, proactive approach to managing projects and cross-functional teams.
- Bachelor's degree in Marketing, Communications, Public Relations, or a related field.

With a side of (additional skills):

- Collaborative team player with exceptional communication skills and the ability to influence cross-functional teams.
- Innovative mindset with a commitment to staying abreast of industry trends and best practices.
- Results-oriented mindset, with a proven ability to drive measurable business impact and ROI through PR initiatives.
- Experience operating in a fast-paced, high-growth environment is preferred.
- Bachelor's degree in PR, Marketing, Communications, Business Administration, or a related field is a plus.

**Unleash your potential: What you will be doing and owning**:

- **Press Release Management**: Craft, review, and distribute press releases for product launches, partnerships, and company updates, ensuring timely and compelling messaging that highlights customer benefits and PAR's strategic goals.
- **Media Relations**:Act as the primary contact for media inquiries, managing executive interviews and overseeing all media engagement to ensure it aligns with company values and objectives.
- **Agency Collaboration**:Work closely with our PR agency, coordinating on press release distribution, media outreach, and campaign management to ensure aligned strategies, messaging, and timely deliverables.
- **Content Review**:Review agency-created content, including bylines, Q&As, and feature articles, to ensure it aligns with the company's messaging, tone, and overall brand narrative.
- **Crisis Communication**:Prepare and execute crisis communication plans as necessary, ensuring swift, accurate responses to maintain the company's reputation and address issues proactively.
- **Community Engagement**:Engage with followers across social media platforms, managing all interactions in a timely, professional, and brand-consistent manner to foster a positive and active online community.
- **Social Media Strategy**:Plan and align social media content to support PR-driven messaging, ensuring it fits within the broader social media strategy and reinforces key brand messages.
- **Collaboration with Social Media Team**:Work alongside the Social Media Manager to support and create engaging content, ensuring cohesive messaging that amplifies PR and brand initiatives.
- **Internal Collaboration**: Partner with product, marketing, and executive teams to ensure all PR and social media efforts are aligned with company objectives, supporting a unified brand story.
- **Metrics and Reporting**: Track, analyze, and report on PR and social media metrics, including campaign effectiveness and engagement, providing regular updates and insights on key initiatives.

**Interview Process**:

- Interview #1: Phone Screen with Talent Acquisition Team
- Interview #2: Video interview with the Hiring Manager (via MS Teams)
- Interview #3: Video interview with the

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