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Associate Consumer Brand Marketing Lead

3 months ago

North York, Canada Enbridge Full time

Posting End Date:
February 09, 2024

Employee Type:
Regular-Full time

Union/Non:
This is a non-union position

Come make a difference in revolutionizing the way businesses and individuals adopt cleaner energy solutions, as Enbridge Sustain, a leading provider in the energy industry embarks on this groundbreaking initiative.

We have an exciting opportunity for an Associate Consumer Brand Marketing Lead to join our Toronto team. It's a pivotal role in the successful launch and establishment of the Enbridge Sustain brand. In this role, you will be responsible for supporting in the developing and leading the execution of comprehensive marketing strategies to build brand awareness, drive engagement, and ultimately achieve sales targets.

What is Enbridge Sustain? With over 175 years of energy industry experience, we understand the importance of reducing emissions, improving energy efficiency, and strengthening resilience in the face of changing climate and rising energy costs. Our aim is simple: make it easier and more affordable for customers to embrace sustainable energy alternatives, while contributing to a greener future. Enbridge Sustain will offer customers an end-to-end solution, from design and installation to maintenance and support, eliminating the complexities and challenges associated with conventional heating and cooling equipment and future sources of alternative energy.

Do you have outstanding communication, analytical, critical thinking, and project management skills? Do you describe yourself as proactive, data and results driven? And do you excel in a fast-paced, dynamic environment with challenging priorities? If so, we love to hear your story

Note: Internally you will be known as Senior Advisor Consumer Brand Marketing.

What you will do:
- Brand Strategy: Assist in developing brand strategies that resonate with target audiences and align with company goals.- Marketing Plan Development: Work with agency to support in the creation and execution of marketing plans across various channels such as digital, social media, and PR to launch the brand efficiently.- Content Development: Assist in creating content and ensuring consistent brand messaging across different marketing materials.- Campaign Support: Assist in planning and implementing marketing campaigns to increase brand visibility and engagement.- Coordination & Collaboration: Work closely with various teams (including product, pricing, creative agency) to maintain brand consistency across all touchpoints.- Research & Analytics: With a customer-first mindset, support the use of market research, gather competitor insights, and assist in analyzing data to inform marketing strategies.- Budget Support: Aid in handling portions of the marketing budget effectively for various initiatives.- Performance Tracking: Responsible for monitoring marketing key performance indicators and contribute to regular reports on campaign performance.

Who you are:
- 6+ years of experience in brand marketing (preferably in a larger consumer organization or at an advertising agency).- Bachelor’s degree in business, marketing, or communications.- Experience executing mass marketing campaigns using both digital and traditional tactics.- Demonstrated success in developing and driving successful marketing strategies for brand launches or rebranding initiatives.- Outstanding experience owning end-to-end execution of mass campaigns including gaining cross-functional alignment.- Strong understanding of digital marketing, social media, content creation, and analytics tool.- Experience in working with an agency on developing and executing marketing campaigns #joinourteam #LIhybrid

If you're looking to work for an innovative, inclusive employer that offers opportunities for growth, a competitive benefits and pension plan, and generous time off, Enbridge is your place.

Diversity and inclusion are important to us. Enbridge is an

Equal Opportunity and Affirmative Action Employer
- We are committed to providing employment opportunities to all qualified individuals, without regard to age, race, color, national or ethnic origin, religion, sex, sexual orientation, gender identity or expression, marital status, family status, veteran status, Indigenous/Native American status, or disability. Applicants with disabilities can request accessible formats, communication supports, or other accessibility assistance by contacting


Information For Applicants:

- Applications can be submitted via our online recruiting system only.
- We appreciate your interest in working with us; however, only those applicants selected for interviews will be contacted.