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Marketing Operations Manager

1 month ago

Vancouver, Canada VRIFY Full time

**About the Role**

VRIFY seeks an action-oriented Marketing Operations Manager. In this position, you will play a pivotal role in overseeing the implementation and optimization of advanced marketing processes at the cutting edge of industry practices. This role is essential in ensuring that our marketing initiatives are efficient and data-driven and leveraging the latest AI tools to push the boundaries of what’s possible in marketing.

In this role, you will be the quantifiable connection between marketing, sales, and product teams, ensuring seamless integration and smooth operations across all systems. You will manage and optimize our marketing technology stack, including automation platforms and CRM systems like HubSpot, while continuously seeking innovative ways to enhance our operations through AI and emerging technologies. Your expertise in tracking and analyzing marketing metrics will drive strategic adjustments, contributing to VRIFY’s growth and success in a competitive market.

**Key Responsibilities**
- **AI-Enhanced Marketing Automation & CRM Optimization**: Lead the implementation, management, and continuous optimization of marketing automation platforms and CRM systems (e.g., HubSpot) with a focus on integrating AI tools to enhance efficiency and effectiveness.
- **Process Innovation & Scalability**: Design and refine marketing processes to maximize efficiency, ensuring high data quality and scalability. Leverage AI to automate tasks, enabling the marketing team to focus on strategic initiatives and innovation.
- **Cross-Department Collaboration & Leadership**: Serve as a key liaison between marketing, sales, and IT teams, ensuring that all systems are integrated and aligned with the company’s strategic goals. Foster collaboration across departments to drive cohesive and impactful marketing operations.
- **Advanced Performance Analysis & Strategic Optimization**: Utilize advanced analytics and AI-driven insights to track key marketing performance metrics. Generate actionable recommendations that inform strategic decision-making and optimize marketing initiatives for maximum impact.
- **Technology Stack Management & Innovation**: Oversee the marketing technology stack, ensuring that all tools are up-to-date, effectively utilized, and aligned with best practices. Stay ahead of industry trends by integrating emerging technologies to enhance VRIFY’s marketing capabilities.

**Qualifications**
- **Experience**: 4-6 years of experience in marketing operations or a related field, particularly within Enterprise B2B or AI-driven platforms. A proven track record in managing and optimizing complex marketing technology stacks and CRM systems is essential.
- **Skills**:

- Expertise in marketing automation platforms and CRM systems, particularly HubSpot, with a strong focus on integrating AI tools to drive innovation.
- Advanced analytical skills, with experience in using AI to extract actionable insights from data and inform strategic decisions.
- Proven ability to develop and optimize marketing processes that enhance efficiency, scalability, and overall effectiveness.
- Exceptional communication and collaboration skills, with a demonstrated ability to lead cross-functional teams and align them toward common goals.
- Strong technical acumen in managing a diverse marketing technology stack, focusing on continuous innovation and improvement.
- **Education**: Bachelor’s degree in Marketing, Business, Information Technology, or a related field. Additional marketing operations, AI, or related technologies certifications are considered an asset.

**What We Offer**
- **Compensation**: A competitive salary range of $115,000 - $130,000 CAD, with additional compensation including an annual performance-based bonus.
- **Benefits**: A comprehensive benefits package, including health, dental, vision, and more, designed to support your overall well-being.
- **Work Environment**: Fully remote position, offering the flexibility to work from anywhere within Canada. We provide all necessary tools, including a 15” MacBook Air, to ensure your success in the role.
- **Professional Growth**: Opportunities for continuous learning and career development within a company at the forefront of AI-driven innovation in marketing and mineral exploration.

**About VRIFY**

VRIFY is leading the charge in transforming the mineral exploration industry with our AI-enhanced platform. Our cutting-edge technology empowers companies to visualize and communicate complex geological data, driving superior exploration outcomes. Join us in building a marketing team that sets new standards, leverages AI-augmented tools, and redefines what’s possible in the industry.

**Important Note**:
This position is hybrid or fully remote, offering the flexibility to work from anywhere within Canada. However, please note that eligibility for this role is restricted to individuals who are currently based in Canada and are authorized to work in the cou