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Marketing Manager, Abg Shower Doors

4 months ago

Lachine, Canada MAAX Bath Inc. Full time

**Job Summary**

American Bath Group (ABG), a leader in North American bathroom fixtures, is searching for an experienced Marketing Manager to join the marketing-communication (marcom) team and help lead the growth of the ABG Shower Doors channel and product category. ABG is an ambitious and dynamic company focused on changing North American homes through aesthetics, performance, and innovation. Our team is dedicated to excellence and passionate about pushing the boundaries of what can be done in the bathware industry. By leveraging on our multiple North American manufacturing locations and collaborating with hundreds of strategic partners we can deliver great products to the marketplace.

The MarketingManager defines and executes projects that support brand and product commercialization objectives for ABG Shower Doors. The position requires close collaboration with our R&D, channel marketing, marketing communications & sales teams, all of whom share the same growth objectives.

**Primary Responsibilities & Requirements**
- Collaborate with a wide variety of functional areas such as sales, product & channel marketing, R&D and brand representatives to build a comprehensive marketing strategy and plan for ABG Showers Doors based on the Executive VP of Shower Doors vision for the portfolio.
- Develop a marketing plan exploring new ideas that are creative and innovative for the door portfolio.
- Develop new business in market not yet fully mature by understanding the opportunity and working with sales to identify the best and fastest approach to growth.
- Work with channel marketing and sales teams to identify programs to generate growth, build incremental sales and/or brand awareness within the channels.
- Manage the day-to-day activities associated to all marketing efforts for the specified business channel (doors), including project management, creative development, cross-functional implementation, campaign tracking (KPI) and reporting as necessary.
- Prepare commercialization plan for all door new product development initiatives.
- Support the development of brand and sales strategies as well as the marketing plans across the organization.
- Manage the brand identity and related positioning and messaging with creative team.
- Maintain brand integrity across product lines, marketing tools and all other internal & external communication as it pertains to assigned brands.

**Profile**
- Bachelor’s degree in Business or Marketing;
- 5-10 years of relevant marketing experience;
- Project management experience is an asset;
- Experience in the plumbing fixtures, building products, or related industry is an asset;
- Smartsheet experience is an asset;
- Excellent verbal/written communication skills are mandatory
- Strong English communication skills

**Qualifications & Competences**
- Creative with a strong desire to innovate with their marketing ideas;
- Proactive and highly adaptable with a positive team spirit;
- Ability to interact with the other team members and customers in a positive manner;
- Experience in building strong messaging for products and brands;
- Strong organizational and project management skills;
- Excellent communication skills;
- Self motivated and driven to meet deadlines and defined objectives;
- Ability to multi-task with mínimal direction;
- Meticulous, detail-oriented and highly organized;
- Level of understanding of Shower Doors & Glass Shops is an asset.

**Cultural Fit**
- Travelling should be expected to engage with customers and other members of the ABG team
- Ability to mobilize and get the support from colleagues in other functions
- Innate business sense and rigorous analytics abilities
- Ability to create/present impactful and clear presentations

**Job Type**: Full-time, Permanent

**Job Types**: Full-time, Permanent

**Benefits**:

- Casual dress
- Company pension
- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Life insurance
- On-site gym
- On-site parking
- Paid time off
- Vision care

Schedule:

- 8 hour shift
- Day shift
- Monday to Friday
- No weekends

Work Location: Hybrid remote in Lachine, QC