Social Media

2 months ago

Vancouver, Canada Science World Full time

**Full Time**

**Reports to: Marketing Director**

Science World is a mission-based, charitable organization that supports the development of STEAM (Science, Technology, Engineering, Art & Design and Math) literacy across British Columbia. Our mission is **_to ignite wonder and empower dreams through science and nature_** and our purpose is **_Science for All._**

Our people are our greatest asset. As part of our team, you will become part of a diverse community that acknowledges everyone’s unique talents and empowers people to do what is right for our visitors and each other. You will work in an environment where we believe in developing our employees and growing their strengths, while focusing on our values: Curious, Playful, Inclusive, Relevant and Collaborative.

Our 5-year strategy to revitalize Science World contains a substantial capital plan to replace critical infrastructure, enhance the visitor experience and develop new content across all our channels under the themes of _Regeneration, Human Health, and Inclusion. _Our plan is to ensure that people throughout British Columbia, especially under-represented communities, have access to high quality, informal STEAM learning. Through our onsite, online and outreach programs, Science World seeks to spark curiosity and wonder in STEAM and support development of talent across communities in the province.

**Position Description**

This position requires flexibility with occasional weekend or evening work, typically connected to special events or partnerships.

**Responsibilities**
- With support from the Marketing Director, craft and execute Science World’s social media strategy, ensuring alignment with the larger, holistic content strategy. This includes prioritizing and identifying the role of each of our social channels, audience identification and appropriate messaging
- Create and manage the social media calendar, ensuring alignment with the larger, holistic Science World content strategy and editorial content calendar
- Concept, develop, produce and edit engaging content that resonates with our audiences, staying ahead of trends and features to ensure relevancy. Able to create content individually, partner with our internal Brand team and source/brief other content creators
- Lead the day-to-day management of all Science World social channels, including content scheduling, publishing, monitoring and engagement
- Develop and implement strategies to engage with and grow Science World’s online community. This includes monitoring user-generated-content, responding to comments, inquiries, messages and searching out opportunities to connect/engage/collaborate with relevant creators, brands and trends
- Provide regular reports on content and campaign performance across social platforms, identifying KPIs, developing benchmarks and building out insights and learnings to be shared across the organization
- Stay up to date with social media trends and algorithm changes to inspire and optimize content
- Continuously explore and expand the network of influencers & content creators, seeking out new and diverse voices that can authentically connect with our audiences and reflect Science Word’s mission and values
- Perform other related duties as required to fulfill any changing business needs of this role

**Qualifications, Knowledge and Experience**
- Bachelor’s degree in Communications, Marketing or related field, or equivalent professional experience
- Minimum five (5) years of recent, related experience, ideally working in social media/digital strategy for an established brand or for a social-first, creative agency
- Proven experience working with social media platforms (Facebook, Instagram, LinkedIn, Twitter/X, YouTube, Tik Tok), with a keen understanding of how to leverage social media for brand growth and engagement
- Experience working with digital and social media publishing and monitoring tools (WordPress, Google Analytics, Sprout Social, Hootsuite, Later, Sprinklr, etc.), content creation tools (Adobe Creative Suite) and marketing automation platforms (Pardot, HubSpot, etc.)
- Knowledgeable on the latest trends, tools and algorithms and excited about inventing new ways to communicate ideas through emerging, creative tools and platforms
- Work experience within a science centre, museum, attraction, science communication, or education industry would be an asset

**Skills, Abilities and Attitudes**
- A demonstrated ability to write for various audiences, settings and tone, and create, produce and edit visual content for multiple social media platforms
- Exceptional interpersonal and communication skills, with the ability to build and maintain relationships with internal stakeholders, cross-functional teams, partner agencies, external influencers and creators
- A curious, proactive and collaborative mindset with a passion for seeking out and identifying story-telling opportunities
- Strong goal orientation with the ability to achieve outcomes thr

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