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Manager, Content

4 months ago

Montréal, Canada Sun Life Full time

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

As Manager, Content, you’re responsible for leading a team of talented writers in building authentic conversations and engaging content across digital and print platforms.

You’re a solid copywriter, well versed in trending styles, and creativity is in your DNA. You have a keen sense of emotional storytelling. Using your strengths in relevant and high-impact digital content, you’re passionate about driving online engagement.

You’re comfortable directing a team and thrive in a fast-paced creative environment. You’re resilient, open to collaboration and experienced in best practices of digital content marketing.

The Advisor Sales & Marketing Support team is accountable for defining, **designing **and delivering marketing programs. We help position Sun Life advisors’ distinctive value proposition for targeting clients and driving leads, sales and Client engagement. And, we entice and engage independent advisors to choose to place business with Sun Life.

**What will you do?**
- Lead the content team to help prioritize and ensure consistency of tone and messages
- Deliver promotional and business writing projects and manage the editing and approval processes for print and digital tactics
- Identify new content opportunities, develop and source content and coordinate content calendar activities to deliver cohesive and compelling stories across all channels
- Help to optimize marketing efforts with segmentation and digital tactics that nurture and engage target audiences
- Collaborate with creative and account teams through all stages of projects to ensure an effective, polished final product
- Champion advisor
- and client-oriented marketing approaches, consult with key business partners and recommend the appropriate approaches and vehicles to achieve business and marketing objectives
- Maintain a strong understanding of technical SEO, link building and other digital strategies and algorithms to execute online marketing campaigns that earn qualified organic traffic

**What do you need to succeed?**
- Excellent interpersonal skills - must be able to consult, influence and negotiate with people from diverse backgrounds and levels throughout the organization
- Ability to understand advanced industry concepts and distill them into relatable content
- Creativity and solid understanding of marketing principles to create engaging copy that influences advisor and Client audiences
- Strong leadership skills to drive action, manage complexity and develop innovative solutions
- Experience leading teams, managing direct reports and collaborating on professional development
- Highly organized with attention to detail and the ability to work on several projects simultaneously
- Ability to identify opportunities to link projects, initiatives or promotions together
- Ability to embrace change and adapt to constantly evolving business priorities
- Post-secondary education in marketing, journalism or communication-related field or relevant work experience
- Minimum 5-7 years’ experience in marketing promotions roles with writing and content development experience
- Thorough understanding of social media platforms, including advertising, and how they support other digital marketing efforts
- Sound understanding of the principles of digital marketing compliance such as CASL and accessibility standards
- Previous experience working in financial services and insurance industries
- As this position is posted in several locations, we specify that bilingualism (French, English, both oral and written) is required for Quebec only for the frequent interactions with English and French-speaking colleagues or internal partners across Canada or worldwide.

At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work. Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

**Salary Range**:
76,000/76 000 - 125,000/125 000

**Job Category**:
Marketing

**Posting End Date**:
15/03/2024