
Strategic Insights Analyst
3 weeks ago
about this team
The Strategy & Insights team is a trusted partner in the development of long and short range strategies, working cross-functionally with the entire business on key strategic initiatives. Within that, the Insights Centre of Excellence is responsible for bringing a comprehensive view to market, guest and product insights, drawing on multiple sources and data to answer strategic enterprise level questions. Our team enables strategy partners by designing, conducting, and analyzing consumer behaviour and the competitive landscape to deliver a strong fact base of insights for leadership decision-making. Both qualitative and quantitative in nature, as well as spanning insight and foresight, the COE holds a variety of roles and responsibilities and is a new and growing team.
a day in the life
- Support with day to day data cuts and analyses - including using Power BI, excel, guest surveys, market surveys, Brand Health Tracker
- Run pivot tables or use other software to create data tables
- Support in programming and quality checking surveys and screeners
- Review and pull themes/trends from Voice of Guest reports or social analytics reviews to develop actionable insights
- Support with synthesis of data and research including supporting in building out an Enterprise Insight compendium and with our bi-annual Market Intelligence Reports - analyzing across teams for unmet needs
- Support with qualitative interviews where needed, such as note-taking or discussion guide creation
- Coding open-ended responses from surveys
- Work closely with Market Insights Manager and other key stakeholders to ensure understanding of context, key questions and objectives, and desired outputs
- Ensure data accuracy and hygiene
- Present key information, verbally, visually or written, in a way that is succinct, accessible and understandable to partners
nice to haves
- Bachelor’s degree in relevant field (e.g. social sciences, statistics, business, marketing)
- 1-4 years experience in relevant field, (e.g. market research)
- Quantitative research skills: data cuts and ability to read data tables proficiently
- Knowledge of SPSS, Power BI and other data running software skills; knowledge of database structures and design
- Strong analytical skills, critical thinker
- Strong communication skills, written and verbal
must haves
- Acknowledge the presence of choice in every moment and take personal responsibility for your life.
- Possess an entrepreneurial spirit and continuously innovate to achieve great results.
- Communicate with honesty and kindness and create the space for others to do the same.
- Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Foster connection by putting people first and building trusting relationships.
- Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.
LI-Hybrid
LI-JK1
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