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Comm o 18r
4 months ago
Posting Title- COMM O 18R - Coordinator, Brand & Creative- Position Classification- Communications Officer R18- Union- GEU- Work Options- Hybrid- Location- Vancouver, BC V6B 0N8 CA (Primary)- Salary Range- $64,123.59 - $72,674.35 annually- Close Date- 4/26/2024- Job Type- Temporary (Auxiliary)- Temporary End Date- Ministry/Organization- BC Public Service -> Destination BC Corp.- Ministry Branch / Division- TACS / Destination BC- Job Summary**Position**: Coordinator, Brand & Creative
**Classification**:CO18
**Salary**: $64,123.59 - $72,674.35
**Status**: Temporary (12 Months)
**Location**:Vancouver, BC
**Work Option**: Hybrid
**Closing Date**: April 26, 2024 at 4:00pm
**Position #**: 00100466
**Competition #**: DBC 2024-07
- If you are interested and you meet the selection criteria, please respond to this _link_ with your cover letter and CV_**_ _**_prior to 4 PM April 26, 2024._**_ _
**_The initial salary for this position will start at the beginning of the listed salary range with the opportunity to advance up the pay grid in annual increments. An eligibility list may be established._**
Destination BC is recognized globally for our strong, authentic brand, our award-winning creative and leading-edge marketing, and our destination management strategies. We work hard, play to our strengths, support each other unreservedly, and consider it a privilege to share the transformative power of BC’s experiences with the world. We offer the opportunity to love what you do by engaging in exciting and innovative work and immersing yourself in a collaborative work culture that is committed to empowerment and employee learning and development. Our primary workplace model is a combination of in office and work from home based on a split week giving you the best of both worlds.
A safe and respectful workplace for all employees is a leading priority for our organization, and as part of this, we are committed to the health and safety of our employees, industry partners, sub-contractors, and community.
**PURPOSE OF POSITION**
As Destination BC’s Brand & Creative Coordinator, you take a leading role in the implementation, management, and expression of the _Super, Natural British Columbia_ family of consumer brands and the Destination British Columbia tourism industry brand.
Reporting to the Sr. Specialist, Brand & Creative, you are part of a team of brand strategists and experts who are responsible for the development, implementation, and management of the _Super, Natural British Columbia_ and Iconics place brands. You’re organized, collaborative, and proactive, providing valuable project planning and management support, advice, and input across a variety of concurrent brand and creative projects throughout the organization, including Destination BC’s annual global marketing programs. This includes planning and delivering engagement and training sessions with internal and external stakeholders, the creation and delivery of project and creative briefs, and the direct management of creative suppliers (e.g. photographers, videographers) in developing new brand assets for use by Destination BC and our network of tourism partners. You act as a bridge between brand strategy and key brand user groups, and work closely with teams within and outside of the organization to build engagement around the brands and ensure brand outputs are aligned from a strategic, visual, and tone of voice perspective. You’re responsible for the day-to-day management and governance of Destination BC’s family of brands, including the creation and distribution of brand guidelines and toolkits and management of trademarks.
As an expert in our consumer and industry brands, and a strong collaborator and communicator, you act as the main liaison between the Brand team and departments across the organization, including preparing and leading brand training and engagement sessions and providing ongoing advice to other business units. You provide guidance, feedback, and approval to internal and external stakeholders around usage of Destination BC’s brand assets, including photography, videography, logos, creative materials, etc. You also play a key role in building brand alignment with external stakeholders, providing ongoing advice, consultation, and training to various partners (e.g. DMOs, sector associations, tourism businesses, etc.). You’re proactive and creative, and are able to identify and act on opportunities for improvement in processes and documentation that support brand engagement and alignment objectives.
**SPECIFIC ACCOUNTABILITIES**
- Supports the development and ongoing evolution of the global Super, Natural British Columbia and Iconics place brand strategies, including project management, research, stakeholder consultation, procurement, and contracting of vendors, etc.;
- Develops and delivers critical brand information in written, visual, presentation decks and other formats to a variety of brand users within and outside o
