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Manager, Annual Giving
4 months ago
**Position Title**: Manager Annual Giving and Direct Response
**Division**: Impact
**Reports To**: Director, Philanthropy and Sponsorship
**Location**: Toronto, Yonge & Eglinton (Hybrid Work)
TVO Media Education Group (TVO.me) is a social impact organization at the intersection of digital learning, journalism, and immersive storytelling. As creators of award-winning content, we are on a journey to build a more informed, knowledgeable, and educated Ontario. We are unapologetic about our purpose — everything we do is about inspiring learning that changes lives and enriches communities. That is our why.
**A Culture of Inclusion and Belonging**
At TVO we welcome the unique contributions that you can bring. We foster an environment where everyone is heard, feels valued and has an equal opportunity to reach their full potential. We are committed to learning, and we learn better together with a diverse team of employees that are respected, valued, and encouraged to bring their authentic selves to work every day. With this goal in mind, at TVO we celebrate individual differences, knowledge, self-expression, and talent. At TVO, we recognize the importance of using anti-oppression practices, both within our organization and in our content.
**Who We Are**
As part of an ambitious new strategic vision, TVO.me is transforming itself and the digital learning and media landscapes. We know we are a better organization when we honour our commitments, when we thrive with diverse voices, when we value bold thinking, and embrace change. We understand and celebrate that we are better together.
We are proud to be named a Greater Toronto Top Employer of 2023, recognized for our work-life balance, mental health supports, company culture and flexibility. This is a testament to the impactful work we do for Ontarians everyday. It is also a reflection of how quickly we have responded to employee feedback about how, when and where they want to work.
**The opportunity**
Are you a passionate nonprofit leader looking for your next opportunity? TVO is seeking a Manager Annual Giving to join our mission-driven, social impact charity.
As our Annual Giving Manager, you will be responsible for planning, implementing, and managing activities to increase, diversify and sustain support from individuals, and to increase the pipeline of donors through our marketing and channel optimization efforts. The Annual Giving Manager contributes to meeting fundraising goals and developing strategies to cultivate and steward donor relationships to create opportunities to give throughout the year, and across our channels.
A key member of the philanthropy team, and part of the larger Impact Team which includes Communications and Marketing, the Annual Giving Manager will:
- Develop, coordinate and work with the philanthropy team to implement multi-channel annual and monthly giving programs.
- Manage and grow direct response fundraising campaigns working closely with the pan-organizational programs teams on content development, communications, and marketing.
- Work with the audience development team to manage donor acquisition along the engagement pipeline.
The Manager, Annual Giving is responsible for developing, implementing, and monitoring TVO’s fundraising strategy towards the achievement of the annual giving financial goals. Key areas of success include ensuring the implementation of donor-centered fundraising programs that will drive growth, build a strong donor pipeline, deepen donor relationships, and optimize stewardship. These efforts are done cross collaboratively with other key stakeholders within the Impact division and across the organization.
**How you will make an impact**
- Ensure a best-in-class donor journey for all annual donors.
- Plan, oversee, and lead the operation, execution, and administration of all direct response initiatives (direct mail, telemarketing, leadership giving, etc.) including budgeting, monitoring, and working cross functionality with data analytics and audience development to increase engagement of new donors through our digital channels.
- Manage relationships and monitor and evaluate the service delivery of the selected telemarketing agencies.
- Collaborate with the Marketing and Communications Team to enhance and grow digital and online fundraising.
- Lead the strategic development and implementation of annual direct response fundraising strategies and plans.
- Ensure industry best practices in the management, administration, and implementation of the annual giving programs.
- Identify and assess situations that may affect TVO’s ability to achieve its annual financial goals.
- In collaboration with the team, develop and manage Mid-Level program and pipeline, including identification of prospects and creation of cultivation, stewardship and recognition events and initiatives.
- Develop and manage best practices stewardship for one-time gift and monthly donors within the Annual Program and coordinate
