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Kinesso - Associate, Addressable Activation

6 months ago

Toronto, Canada IPG Mediabrands Full time

**Position Summary**

The Associate, Addressable Activation is responsible for campaign set up, optimization and reporting. Their goal is to improve the quality and performance of our campaigns.

**Key Responsibilities**
- Ensure effective set up of campaigns and tactics in various Demand Side Platforms (DSPs) including Display & Video 360, The Trade Desk, Amazon, Verizon, etc.
- Ensure creative in display, video, mobile, rich media, etc., is uploaded and assigned.
- Run and optimize campaigns with various goals/KPIs and ability to recommend DSPs based on historical performance against each KPI (e.g. CTR, CPM, CPA, viewability, CPC, on Target %)
- Ensure campaign set up checklist for is adhered to and provide final sign-off/approval of campaign set up QA.
- Implement applicable Brand Safety measures to a campaign (e.g. MOAT, IAS, OpenSlate, Nielsen DAR, etc.)
- Generate DSP conversion and remarketing pixels.
- Generate campaign performance, delivery and site level reports from DSPs.
- Review and flag any potential challenges (e.g. low viewability placements, non-brand safe sites, etc.) or opportunities (e.g. high performing placements with low eCPMs) and create site lists based on reports.
- Resolve errors in a timely manner (e.g. adjust naming conventions/flight dates to match the data in the DSP).
- Troubleshoot tagging issues for clients (e.g. tracking/conversion pixels, 3rd party verification, creative, etc.).
- Participate in reporting calls with planning and client marketing teams including answering campaign questions and presenting performance insights.
- Escalate issues to senior operations lead(s) in a timely manner.
- Address challenging questions about campaign performance.
- Recommend testing alternative platforms or media partners for specific campaign KPIs.

**Desired Skills & Experience**
- Post-secondary education or equivalent professional experience - University/College degree in advertising/marketing preferred.
- Minimum of one (1) year of experience in programmatic, digital display, search, trafficking, ad operations or site analytics optimization.
- Knowledge of Datorama workspaces and formulas
- Experience optimizing campaigns (e.g. display campaigns, SEM, trafficking, etc.)
- Familiarity with ad serving and campaign management tools (e.g. Google Campaign Manager, Google Analytics, Google Ads, etc.).
- Basic understanding of tagging for analytics.
- Fundamental knowledge of online media metrics and analysis.
- Strong learning agility, with a passion for continuous development.
- Excellent communication skills (both written and verbal).
- Highly developed organizational skills with a strong attention to detail and accuracy.
- Ability to work collaboratively as well as independently.
- Proactive approach to problem solving, assisting the team, self-development, etc.
- Ability to develop and foster relationships with media partners.
- Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).
- Demonstrated ability using Excel, with knowledge of pivot tables, basic formulas and visualizations.

**What's in it for you?**
- Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
- A flexible hybrid work model that works for you.
- A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
- A chance to be part of and grow within a global network of agencies.
- The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.