Affiliate Marketing Specialist

6 months ago

Toronto, Canada HelloFresh Full time

At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 18 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy, and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: Green Chef, EveryPlate, Chefs Plate, Factor_, and Youfoodz.
- S'more about the team

HelloFresh Canada is seeking an experienced digital marketer to support our affiliate marketing function. In this role, you will help optimize and innovate in this critical area of our digital marketing portfolio. You will be joining a passionate and talented marketing team based in Toronto that embraces data and agility. This is an incredible opportunity to join a rapidly growing business with a successful consumer product and stellar team.

You will be a major contributor to the growth marketing function and work on one of our most established channels. Your role will span HelloFresh brands including HelloFresh Canada, Chefs Plate, and new program development. You will optimise and help manage a wide range of affiliate publishers and campaigns that will drive our performance and expand penetration in Canada.

To succeed in this role, you’ll need experience in the affiliate industry, a data-driven mindset, and a passion for forming professional relationships and an innovative approach to optimising business opportunities.

You are a key driver for HelloFresh Canada’s affiliate marketing program
- you deliver conversions and reach via affiliate marketing via direct relationships and via agency (Commission Junction) at effective CACs.
- Develop new opportunities by finding/testing new affiliate partners, as well as maintaining strong relationships with existing publishers clients and agencies alike
- You execute this across Canadian brands (HF, CP, CF) while maintaining balance between the brands. You have a strong and growing knowledge base of affiliate marketing
- you play a critical role in managing the channel workflows
- Work within the CA Growth team and the US affiliate team on identifying, defining, and pursuing program opportunities
- Bring strong CAC / planning discipline to function and new brands (CF)

Lettuce share what this role will be responsible for
- Identify key partners and new verticals to recruit onto our established/new affiliate programs.
- Lead on defined initiatives that drive business goals with affiliate marketing, Examples of initiatives may include:

- Commission, CPA, and discount optimization
- Partner communication and creative strategy,
- Landing page optimization
- Work across Affiliates and Growth Partnerships to qualify and nurture partner leads of both types balancing near and long term potential
- Help manage marketing operations and day-to-day tasks for channel upkeep like voucher creation, invoicing, reporting costs, coordinating with our agency on budgets and targets, and coordinating with concerned teams on campaign timelines, copy and creatives.
- Effectively manage reporting and ensure channel budgets are adhered to by external agencies and partners.
- Harness your data-driven mindset to optimise partner performance/campaigns, troubleshoot challenges, and identify opportunities for improvement and growth, with the goal to test one new opportunity every month.
- Works across the business with local and global teams (marketing, analytics, product, and operations) to improve HelloFresh marketing efforts.
- Develop strong working relationships with our internal and external marketing partners. Maintaining clear and effective communication is key for this role
- Dig into and become comfortable with data. Drawing insights and learnings from your tests are top priorities.
- Keep in touch with the latest in online marketing/affiliate trends and tactics for improving efficiency or engagement metrics.
- All other duties, as assigned

Sound a-peeling? Here's what we're looking for
- Familiarity with affiliate marketing with 1+ years of experience in the Canadian affiliate industry and or digital marketing. You have good knowledge of the Canadian affiliate landscape, common tracking technologies and platforms, as well as reporting dashboards such as tableau.
- A critical thinker, able to work independently and prioritize with determination and ambition. You move fast individually, but understand that building good processes can help everyone move faster.
- Data driven and curious/analytical by nature. You have strong analytical and organizational skills that help you closely monitor your business function and prioritize for success.
- Adept at rapidly understan

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