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Manager/coordinator, Digital Communications and

4 months ago

Ottawa, Canada Canadian Association of Physician Assistants Full time

**Manager/Coordinator, Digital Communications and Marketing**

Reporting to the Director, Advocacy and Communications, this newly formed position will provide digital services that support the communications and marketing needs of the Association. This individual will help with event management, communications (including social media), and public relations activities that will aid in the development and expansion of the Canadian Physician Assistant (PA) profession.

**Responsibilities**
- Support website content updates and social media management, monitoring, tracking, content creation (i.e., Twitter, Facebook, Instagram, LinkedIn)
- Develop project management plans.
- Develop, monitor, and maintain various digital strategies including website, search engine optimization and social media campaigns.
- Creation of digital campaign proposals and budget estimates.
- Strategize, plan, execute, monitor, optimize, measure, analyze and report on digital campaigns (organic and paid) from inception to completion.
- Plan and execute the collection or delivery of creative assets for digital campaigns.
- Develop marketing collaterals including social media graphics that align with brand standards prior to deployment (i.e., image sizes, correct links, character counts, content).
- Identify opportunities for innovative digital strategies and tactics to support objectives as identified, including, but not limited to: SEO, paid search, social media, and display advertising (i.e., Google Ads + Google Grants, YouTube, etc.).
- Prepare/support the preparation of any necessary documentation (i.e., project briefs, proposals, and reports, etc.) as needed.
- Create graphics (i.e., images, graphics, gifs, infographics, videos), content (copy, photos, and videos) and landing pages.
- Prioritize, track and report on project status.
- Communicate project issues as determined by project workflow/reporting structure.
- Create documentation to support campaigns and/or process adherence and continuous improvement (e.g., help files, training manuals, user guides, etc.).
- Project lead for website maintenance (in collaboration with service provider), updates, refresh projects, creation of new sections and/or revisions.
- Provide advice and feedback on best practices.
- Contribute administrative work as required such as conducting media scans, sending communications and scheduling meetings.
- Other duties as required.

**Qualifications**
- Bachelor’s degree in marketing, communications, or equivalent combination of experience and education.
- Oral and written communications
- Creative thinker
- Organized, with an ability to prioritize effectively
- Outstanding time management skills
- Fluency with social media
- Graphic design skills
- Detail-oriented
- Independent self-starter
- PowerPoint and graphic design skills an asset
- High level of professionalism in building and maintaining respectful and effective relationships with staff, board of directors, volunteers and members
- Experience working in a not-for-profit environment an asset
- Bilingualism (French / English) an asset.

CAPA offers fair market value compensation and a comprehensive employee benefits package.

**Salary**: $45,000.00-$55,000.00 per year

**Benefits**:

- Dental care
- Vision care
- Work from home

Schedule:

- 8 hour shift

Work Location: Hybrid remote in Ottawa, ON K2P 0M8

Application deadline: 2023-08-14