Outreach Coordinator

4 months ago

Toronto, Canada University of Toronto - Transitional Year Programme Full time

**Outreach Coordinator**

**Division**:Vice - President and Provost
**Department**:Transitional Year Programme
**Immediate Supervisor**:Assistant Director and Registrar

**About Us**
The Transitional Year Programme (TYP) is a full-time, eight-month access-to-University program geared for adults who do not have the formal qualifications for university admission. The program was established in 1970 and has helped hundreds of students over the 50+ years, making it one of the long running access programs in the country.

Most TYP students come from communities where only few people have access to higher education. The programme is primarily for individuals who did not have an opportunity to complete high school and earn the necessary credits due to various barriers beyond their control. TYP’s programming provides access to an academic advising, counselling, funding options, space to work, socialize, and connect with other students in their program. The programme also gives students full access to University of Toronto services, supports and resources available to full-time or part-time university student.
TYP has committed and highly qualified faculty who prepare students for university degree studies by upgrading their skills and knowledge in academic courses.

**Purpose**

In addition, you will advise on and implement a robust communications strategy that showcases the broad range of programs and advocacy work at TYP. This strategy will include short-to medium-length news pieces, social media, departmental newsletters, and other types of publications, as well as outreach to alumni audiences. You will independently and confidently take stewardship of all aspects of the communications portfolio, working collaboratively as part of our administrative team while also nurturing relationships with faculty members, campus services, and community organizations. Your communications plan will play a central role in highlighting the achievements of TYP, while also elevating the broader impact of our work on equity and access to mature adult learners of diverse communities in the GTA.

**Your responsibilities will include**:

- Developing and implementing communication plans that support outreach goals and department objectives.
- Conducting interviews with individuals for internal publication and for producing promotional and outreach materials.
- Advising on strategies to maximize social media presence and growth and creating and maintaining presence on social media platforms.
- Customizing and coordinating website updates according to objectives.
- Delivering presentations outlining proposals to attract sponsorship opportunities.
- Building and strengthening relationships with stakeholders and partners of strategic importance.
- Designing, creating, and delivering students recruitment presentations and marketing materials (both digital and print).
- Conceptualizing, organizing, and executing outreach activities such as information sessions, open houses, and community group visits.
- Conducting post-event evaluation and analysis.
- Promoting programs at internal and external community and education events.
- Tracking and monitoring recruitment and outreach activities.
- Fostering positive relationships with prospective students.
- Advising potential applicants, students, parents, and/or guidance counsellors on admissions criteria and processes by probing and providing a range of options.
- Interpreting academic regulations, program and degree requirements interviewing program applicants.
- Coordinating admission committee, ensuring standardized admission procedures are met, and providing detailed explanations of admissions decisions to applicants.
- Coordinating student orientation programming
- Assist implementing plans and process improvements for records administration activities such as updating student records for applicants and registered students.
- Implementing plans and process improvements for registration and enrolment activities.
- Maintaining a calendar of outreach activities, including community events, workshops, appearances, and other communication opportunities.
- Following rules and procedural processes related for Freedom of InformaXon and

ProtecXon of Privacy Act (FIPPA).

**Qualifications Required**
**Education**:
Bachelor’s Degree or an acceptable equivalent combination of education and experience.

**Experience**:

- Minimum four years recent and related experience in community-based outreach or undergraduate student recruitment and/or admissions environment within a large post
- secondary institution.
- Experience developing relationships/ networks for collaborative partnerships.
- Experience with data collection and generating reports.
- Experience developing and implementing communications strategies and plans.
- Proven experience writing concisely and to deadline; conducting interviews, writing news and feature stories and speeches.
- Experience making recommendations for improvements bas

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