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Mediabrands Content Studio

6 months ago

Toronto, Canada IPG Mediabrands Full time

**Position Summary**

The Creative Strategist role within the MediaBrands Content Studio is a critical position focused on maximizing the effectiveness and impact of content initiatives across various digital platforms. As a Performance Strategist, you will be responsible for developing data-driven strategies, optimizing content performance, and driving key insights to inform content creation and distribution decisions. By leveraging analytics and industry trends, you will play a pivotal role in driving audience engagement, brand visibility, and business outcomes for our clients.

**Key Responsibilities**:

- Collaborate with cross-functional teams to understand client objectives, target audience, and content goals.
- Develop comprehensive performance strategies aligned with client objectives, incorporating audience insights, platform dynamics, and industry best practices.
- Identify key performance indicators (KPIs) and success metrics to measure the effectiveness of content initiatives.

**Performance Optimization**:

- Conduct in-depth analysis of content performance metrics, including engagement rates, click-through rates, conversions, and audience demographics.
- Identify trends, patterns, and opportunities for optimization to enhance content reach, resonance, and conversion rates.
- Implement A/B testing and experimentation strategies to refine content elements and improve performance outcomes.

**Insights Generation**:

- Generate actionable insights from performance data to inform content strategy iterations and optimizations.
- Provide regular performance reports and analysis to internal teams and clients, highlighting key findings, trends, and recommendations.
- Collaborate with creative and content teams to integrate insights into content ideation, production, and distribution processes.

**Audience Targeting and Segmentation**:

- Develop audience segmentation strategies based on demographic, psychographic, and behavioral attributes.
- Utilize audience data and insights to tailor content messaging, formats, and distribution channels for maximum relevance and impact.
- Continuously refine audience targeting approaches based on performance feedback and market dynamics.

**Industry Research and Innovation**:

- Stay abreast of industry trends, emerging technologies, and best practices in content marketing and digital performance measurement.
- Conduct competitive analysis and benchmarking to identify opportunities for differentiation and innovation.
- Provide thought leadership and recommendations for incorporating emerging trends and technologies into content strategy and execution.

**Qualifications**:

- Bachelor's degree in Marketing, Communications, Business Analytics, or related field. Advanced degree or certifications in digital marketing or data analytics are a plus.
- Proven experience in digital marketing, content strategy, or performance analytics, preferably within an agency or digital media environment.
- Strong analytical skills with proficiency in data analysis tools and platforms (e.g., Google Analytics, Adobe Analytics, social media analytics).
- Deep understanding of digital marketing channels, platforms, and advertising technologies.
- Excellent communication skills, with the ability to translate data insights into actionable recommendations for both technical and non-technical stakeholders.
- Creative problem-solving mindset with a passion for innovation and continuous improvement.
- Ability to thrive in a fast-paced, collaborative environment, managing multiple projects and deadlines simultaneously.
- Experience with content management systems (CMS), digital advertising platforms, and marketing automation tools is desirable.

**What's in it for you?**
- Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
- A flexible hybrid work model that works for you.
- A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
- A chance to be part of and grow within a global network of agencies.
- The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.