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Content Manager

4 months ago

Toronto, Canada Stylebite Staging Full time

**Are you our future content manager?**

Stylebite staging seeking an all-star content manager to join our growing team as the owner of our content marketing initiatives across all digital platforms and formats. Your goal is singular and will be the beating heart of our business - to help us drive qualified traffic, leads, and sales digitally by establishing our company as the No. 1 authority in Home Staging.

You will be responsible for producing video AND written content that aligns with the brand, mission and goals of our company, our clients and our properties.

Our content manager must be a passionate brand storyteller with a journalist’s mindset, as well as an obsession for content performance, reporting, and analytics.

**Typical weekly duties for a content manager**:

- Travel to project location across GTA
- Publication of three or more new pieces of content weekly, be it text (blog articles) or video (short form or long form for YouTube).
- Ownership of all analytics and reporting for content marketing efforts.
- Search engine optimization (SEO) efforts for website and content.
- Instagram and Tiktok for community growth and engagement.
- Premium content production, including Reels, Tiktok and Youtube videos.
- Must be comfortable to be on camera

**How success will be measured**:
The content manager will be measured on the continual improvement of customer nurturing and retention through storytelling, as well as the increase in new prospects through the consistent development and deployment of content.

Specific measurements of this criteria include:

- Measurable growth across organically sourced traffic and leads.
- Sales/revenue growth, with a clear connection between content and ROI.
- More qualified lead conversions as a result of the content being created.
- Marked increases in keyword rankings for relevant topics in search.
- Positive sentiment increases from prospects and customers alike.
- Growth in social media community and engagement.

**Educational requirements**:
Bachelor's degree in English, journalism, public relations, or related communications field. Equivalent experience is also accepted.

**Required skills**:
The content manager role requires a combination of marketing and publishing mindsets, leading at all times with a customer-first mentality. In essence, the content manager is the company storyteller and must be empathetic toward the pain points of the customer.

**Specific skills required include**:

- Impeccable writing and editorial skills, with an outstanding command of the English language.
- An understanding of common editorial style guides, e.g., AP Style, Chicago Manual of Style, etc.
- Training as a print or broadcast journalist is a bonus. Great at telling a story using video and words, and an understanding of how to create content that draws an audience.
- The ability to think like an educator, intuitively understanding what the audience needs to know and how they want to consume it.
- A passion for new technology tools and usage of those tools within your own blogs and social media outreach.
- Clear articulation of the business goal behind the creation of a piece (or series) of content.
- Incredible people skills.
- Needs to be continually learning the latest platforms, technology tools, and marketing solutions through partnerships.

**Job Types**: Part-time, Casual
Part-time hours: 10 per week

**Salary**: $20.00-$23.00 per hour

Schedule:

- Day shift
- Monday to Friday

Application question(s):

- Please share your portfolio, social media/YouTube accounts

Work Location: Hybrid remote in Toronto, ON