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Marketing Communications Specialist

3 months ago

Ottawa, Canada CAMIC ACCAM Full time

Bilingual Communications and Marketing Specialist

Canadian Association of Mutual Insurance Companies (CAMIC)

Remote, located in the National Capital Region (Ottawa, ON)

Permanent Part-Time with Flexible Hours

The Canadian Association of Mutual Insurance Companies (CAMIC) is the national trade association for mutual insurance companies. Our mission is to ?empower member owned mutual insurance companies in Canada through national advocacy, education, services and promotion of the value of mutuality?. CAMIC represents approximately 70 mutual insurance companies across the country.

In this newly created remote position as part-time Bilingual Communications and Marketing Specialist, you will have a tremendous opportunity to make a valuable contribution to the Association by making the role rewarding and challenging in an extremely flexible work environment. Reporting to the President and Chief Executive Officer (CEO), as the Bilingual Communications and Marketing Specialist, you will define and deliver on the strategic communication and marketing goals of the Association to raise the profile and awareness of the Association to our key target audiences.

WHAT YOU WILL BE DOING:
Strategic Communications and Marketing:
1. Ensures all communications and marketing initiatives are strategic in nature, well planned and executed, completed on time and within budget.

2. Research and explore various communications channels to select the most appropriate and effective method to ensure messaging clarity and consistency to maximize engagement through delivery of the Association's value proposition.

3. Composes, edits creative and relevant content for key messaging (letters, newsletter, annual report, etc.) that targets a variety of audiences (members, affiliate members, partners, government, etc.).

4. Establishes and documents guidelines, processes, and procedures for the Association's communication strategy in both official languages based on best practices for internal and external communications.

5. Suggests webinars or training events in line with members' and business partners' needs.

Social Media, Web Site and Publications:
1. Maintains a pulse on leading trends in the areas of communications, marketing, and social media.

2. Monitors industry news, developments in government, impactful member stories and issues of importance to the Association.

3. Leads the Association's social media strategy to monitor, build and develop its presence through regular engagement with members, affiliate members and partners.

4. Creates, implements, and executes a content calendar for social media, web site, newsletter, and events.

5. Ensures web site content evolves to remain informative, relevant, and current.

**Raise the Association's Profile**:
1. Raise public, government, educational institutions and member/affiliate member/partner awareness of the Association's programs, offerings, and services through impactful designed campaigns.

2. Develops promotional materials and activities to support the annual membership renewal campaign, conferences, meetings, and other initiatives.

Other:
1. Other tasks as assigned.

WHAT YOU NEED TO BRING:

- University degree or equivalent in communications, marketing, or related discipline.
- More than 10 years of practical experience in three or more key areas of communications, including marketing and social media, public and media relations, advertising, promotion.
- Sound knowledge of social media vehicles (LinkedIn, Twitter, Instagram, Canva, etc.) and other web-based technologies (MailChimp, Survey Monkey, Google Analytics, MS Office, Word Press, Adobe, etc.).
- Experience working in the not-for-profit sector preferred.
- Outstanding communication skills, written and verbal in both official languages.
- Exceptional attention to detail and meticulous editorial eye for consistent messaging, branding and professionalism.
- Proven ability to work independently and collaboratively.
- Excellent organizational skills with a proven ability to tackle multiple projects concurrently.

DETAILS:
Hours of Work: From 20 to 30 hours per week, with potential to become a full-time position; flexible hours.

Schedule: Hours and days worked to be mutually agreed upon.

**Job Type**: Permanent part-time

Location: Remote, located in the National Capital Region of Ottawa, ON, with expectation to meet at least twice per month in Ottawa.

Compensation: Competitive salary and benefits package within the not-for-profit sector.

Travel Requirements: Some travel is required, but not extensive.

Expected Start Date: Immediately

COVID-19: CAMIC has a COVID-19 vaccine policy in place whereby staff must be fully vaccinated (minimum two doses of eligible COVID-19 vaccines)

**HOW TO APPLY