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Digital Campaign Officer

5 months ago

Montréal, Canada McGill University Full time

Please refer to the

job aid for instructions on how to apply.

Position Summary:
Primary Responsibilities:

- Participate in the ongoing management of the key digital touch points and take ownership of digital analytics, metrics, and campaign reporting; propose recommendations and adjustments to internal stakeholders.
- Support the lead generation and acquisition of new students.
- Lead and manage SEO/SEM, social media and/or display advertising campaigns, as well as identifying target audiences and devising digital campaigns that engage, inform, and motivate across multiple platforms.
- Interface with online advertising vendors (Google Ads, LinkedIn, Facebook/Instagram, and others) to ensure consistency and knowledge transfer across Programs.
- Work closely with the Marketing & Communications team and/or vendors on keyword analysis to optimize SEO/SEM campaigns.
- Collaborate with agencies and other vendor partners and assist with invoicing and budgets.
- Manage and engage with a wide range of stakeholders and their individual needs and communicate with them in an inclusive and informative way.
- Build landing pages and update program pages within McGill Desautels CMS.

Other Qualifying Skills and/or Abilities

LI-Hybrid
- Minimum Education and Experience:

- Bachelor's Degree 3 Years Related Experience /
Annual Salary:

(MPEX Grade 04) $58,470.00 - $73,090.00 - $87,710.00
- Hours per Week:

- 33.75 (Full time)
Supervisor:

Associate Director Digital Communications
Position End Date (If applicable):

Deadline to Apply:

- 2023-05-16
- ._