Product Marketing Specialist

6 months ago

Toronto, Canada myBlueprint Full time

Join us on our mission to engage every student in their journey from education to career._

**About myBlueprint**

We're creating an active and engaging learning environment for all students, and are excited about what’s next. Come grow your career with us

**About the Opportunity**

Reporting to our Marketing Manager, you will be responsible for supporting our ambitious growth goals in both Canada and the United States. You will design and implement high-impact tactics that will help drive product demand and usage, develop messaging that will strongly resonate with teachers and district administrators, and leverage key channels that help fill our pipeline with interested leads. You will collaborate with product, sales, and customer success teams on go-to-market and launch strategy, planning, and execution for new features to ensure our product’s unique value is communicated effectively both internally and externally.

If you are a self-starter, passionate about K-12 education, and keen about working with a small and mighty marketing team, then this role could be the perfect fit for you

**_ What you will do:_**
- Support go-to-market strategies for new features, crafting clear, differentiating messaging that highlights benefits for prospects and customers
- Analyze market trends, and gather competitive intel and customer feedback to inform product development, messaging, and market positioning
- Create region-specific assets and messaging to effectively address and engage with local market needs
- Train customer-facing teams to effectively communicate our product's unique value, handle objections, and stand out against competitors
- Create bottom-of-funnel resources and sales enablement resources like battle cards, pitch decks, and one-pagers to enhance team knowledge and drive prospect engagement
- Collaborate cross-functionally on go-to-market and launch strategy, planning, and execution
- Strategize and support customer marketing initiatives to help delight, retain, and up-sell existing customers
- Create, maintain, and optimize automated user journies to support product adoption and ensure customers receive a personalized, relevant experience
- Collaborate with designers to develop ways to improve the website that will make it easier for customers and prospects to find the information they are looking for quickly and easily
- Leverage Google Analytics and reporting tools to identify new opportunities for growth and engagement
- Experience working in K-12 education or the edtech industry
- 2-3 years of product marketing experience in a fast-paced environment
- Demonstrated experience with website CMS, user journey mapping, and GA4
- Exceptional writing skills with demonstrated ability to craft content that highlights the benefits of a solution/ feature for prospects and what sets it apart
- Creative thinking, strong communication skills, time management, and attention to detail
- Ability to work independently and as part of a small team

**Bonus points for**:

- Design skills to support the creation of marketing collateral and website updates
- Prior experience with customer marketing and upsell campaigns

**Our Team**

Our team is full of talented and purpose-driven people who are dedicated to making an impact in the education technology industry. We are incredibly proud of the work we do. Our core values are: _we take ownership, we make each other better, we invest in constant improvement, we embrace the adventure, we prioritize communication, and we want to be here_

**_ Benefits & Perks_**
- Competitive compensation
- Comprehensive health and dental coverage plus a health/wellness spending account
- Flexible vacation days plus paid time off between Christmas to New Year, with additional vacation days earned annually
- Quarterly Wellness days throughout the year to rest, relax, and take care of your mental health and well-being
- Personal learning and development fund of up to $1,000 per year
- Growth opportunities
- Flexible working arrangements
- Monthly in-office days to connect and collaborate
- Employee-led committees and team events

**_ Hybrid Work Environment_**

We will work with each employee to ensure they receive the required equipment needed to work comfortably and productively from home - they will just need a stable internet connection.

Please note that while our team works remotely _majority _of the time, local employees are expected to work in our office (located in Downtown Toronto) at least once or twice a month for our recurring in-office days. The exact dates are determined by each department. These days are meant for improving social connections in-person, where everyone will have dedicated time to connect and collaborate with colleagues.

For those who may prefer to work in the office more frequently, they will also have the flexibility to come in as much as they would like.

**Our Hiring Process**

Our hiring process will generally follow this format:

- An introductor

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