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Marketing Specialist

4 months ago

Langley, Canada OpenRoad Auto Group Full time

**Happy Team = Happy Customers**

ClearCar isn’t just a fresh take on buying cars. We’re also a fresh take on automotive retail careers. Our ClearCar associates are offered flexible arrangements for a healthy work-life balance, and a spectrum of unique employee benefits that encourage personal wellness and growth. After all, happiness is a constant at ClearCar, no matter where you fit in the equation.

**Your contribution**:

- Deliver promotions and campaigns that increase traffic, leads, awareness and sales
- Work daily in a designated region with a Vice President of Regional Operations and dealership sales and fixed operations management to develop growth strategies and execute campaigns that grow marketing and sales results for dealership accounts
- Understand the needs of each dealership department through research and data analysis
- Develop and execute micro campaign strategies leveraging targeted opportunities and customer databases
- Work with the vice presidents and managers in regional dealership operations and corporate marketing, to deliver external and in-store events, including model launches, private sales, and scheduling and supervision of event staff
- Proactively suggest and plan special seasonal campaigns and community engagement opportunities for dealership accounts
- Work with the creative and digital marketing teams to strategize, create and implement activations to increase sales and service traffic for assigned dealership accounts
- Be an ambassador for loyalty and customer relationship projects across the group and actively promote and assist with execution at the stores
- Come up with advertising strategy and create traditional media and digital media plans and creative briefs to support monthly sales campaigns, working closely with internal and external media partners
- Work with a media buyer, digital buying team and creative services team to ensure ads are properly created and scheduled to ensure production deadlines are met
- Assist with executing corporate group-wide campaigns and projects, ensuring compliance and good understanding at the store level
- Exercise dealership marketing budget controls, and process invoices
- Work on, support and supervise video productions and organic social media posts and initiatives
- Uphold company and department policies, practices and systems
- Provide additional coordination and marketing support as required
- This position will be expected to perform other duties as assigned by management

**What it takes to be part of our dynamic team**:

- Minimum two years of experience in a marketing role or as an advertising account executive, or equivalent, in a fast-paced industry
- Degree, diploma or equivalent experience in marketing, business, or communications
- Proven success in online marketing, blogging, guerrilla marketing, event management, co-promotions, customer relationship, and content generation and business/sponsorship partnerships
- Willingness to work potentially long hours at various times of the day for vehicle launches or driving events, and sponsorship activations, including weeknights and weekends
- Strong attention to detail, with excellent time management skills and ability to work with pressing deadlines
- Experience in overall project management with a creative mind
- A responsible individual with own vehicle and a mandatory valid BC Class 5 driver’s license with a clean driving record
- Experience in luxury and mainstream brands preferred
- Fluency in multiple languages is a strong asset (specifically Mandarin, Hindi, Punjabi)
- Passion for cars and knowledge of the automotive industry is a significant bonus