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Content Marketing Specialist

4 months ago

Winnipeg, Canada WorkerBee.TV Full time

**Content Marketing Specialist**

**What We Do**

Established in 2007, WorkerBee.TV is a pioneering digital agency based in Winnipeg, Manitoba, Canada, dedicated to empowering associations for growth. We specialize in crafting valuable digital content, developing member-centric platforms, and implementing monetization tools to enhance audience reach, member engagement, and revenue streams. Our mission is to equip associations of all sizes with the digital strategy and tools necessary to thrive in a competitive landscape. Through our comprehensive Programs service, we offer a seamless blend of strategy, content, engagement, and monetization tailored to the unique needs of each association.

**The Role**

**What You Will Do**

**Goal Setting and Measurement**
- Define industry standards for key metrics such as open rates, web visits, time on site, and conversions.
- Measure and analyze the performance of marketing campaigns against established goals and standards.

**Content Development**
- Collaborate with the marketing team to develop goals, creative concepts, and sound strategies for marketing content deliverables.
- Design and write engaging marketing tools and campaigns.
- Develop and maintain website content, ensuring an optimal user experience, effective layout, site map, and content funnel.
- Create engaging templates for various marketing materials, including proposal templates, website landing pages, 1-pager downloads, and supporting materials.

**Brand Identity**
- Enhance brand identity and grow online presence through the creation of multimedia content and active social media engagement.

**Project Management**
- Manage workload effectively using project management tools (e.g., Robohead) to plan, estimate, and track projects and dependencies.

**Cross-functional Collaboration**
- Work collaboratively with video, editing, and other teams as required to ensure cohesive and effective marketing efforts.
- Perform other duties as assigned, demonstrating flexibility and adaptability to changing business needs._

**Knowledge, Skills and Abilities**
- Content Strategy: Develop and implement strategies aligned with brand messaging.
- Writing & Editing: Exceptional skills in creating compelling content across formats.
- Brand Messaging: Consistently convey the brand's voice in all communications.
- Analytical Skills: Analyze performance metrics to refine content strategies.
- Project Management: Manage multiple projects with strong organizational skills.
- Creativity: Generate innovative content ideas that resonate with the audience.
- Collaboration: Work effectively with teams across marketing, design, and sales.
- Adaptability: Adjust strategies based on market trends and audience feedback.

**What You Need**
- Degree or diploma in Creative Communications / Broadcasting / Media Production / Business and Marketing Communications / Video Production, or equivalent industry experience
- Client-facing / customer service

**What We Offer**
- Competitive compensation.
- Comprehensive health and dental benefits for you and your family, with employer contributions.
- Office Closure during Christmas and New Year’s.
- Flexible work schedule with flexible morning start times that best suit your needs.
- Fun and Collaborative Culture. Our moto is “_Here at ‘the Hive’, we ‘the Bees’, take our work seriously, but not ourselves.”_
- Free Parking.

**Schedule**

Monday to Friday.

**Location**

This position can be a combination of remote and/or onsite at 183 Stradbrook Ave.

**Benefits**:

- Casual dress
- Company events
- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- Vision care

Schedule:

- Monday to Friday

Work Location: Hybrid remote in Winnipeg, MB R3L 0J4