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Digital Marketing Coordinator

4 months ago

Markham, Canada Lamour Beauty Ltd. Full time

As a core member of our team, you will be extensively involved in supporting, developing, and coordinating our marketing initiatives. We are seeking a professional who can work effectively in a competitive environment and has a deep understanding of Japanese and Korean fashion, cosmetics, and skincare brands.

**Key Responsibilities**:

- Promote new products and services; edit and optimize marketing materials.
- Interact with clients, negotiate contract terms, and plan and execute successful advertising campaigns.
- Create and obtain content for digital platforms while monitoring and improving SEO performance.
- Supervise the work of designers, providing guidance and suggestions for improvements.
- Keep up-to-date with the latest digital marketing trends and analyze the effectiveness of adverts on various platforms.
- Contact and seek KOLs with a positive reputation on social media platforms to promote our activities.
- Develop and implement public relations strategies to manage the company's public image.
- Negotiate sponsorship agreements and maintain good interaction with vendors.

**Qualifications**:

- Bachelor's degree or equivalent in marketing, communications, or advertising.
- 2-3 years of experience in the digital marketing industry, with proficiency in online analytics tools like Google Analytics and WebTrends.
- In-depth knowledge of Japanese and Korean fashion trends, including cosmetics and skincare brands.
- Excellent aesthetic sense, understanding of e-commerce operations, and the ability to work under high pressure.
- **Bilingual in Mandarin and English is required**

作为我们团队的核心成员，您将全面参与市场营销活动的支持、开发和协调工作。我们寻求一位能在竞争激烈的环境中高效工作的专业人士，同时对日韩时尚、化妆品和护肤品品牌趋势有深入理解。

**主要职责：**
- 推广新产品和服务，编辑和优化市场营销材料。
- 与客户互动，商谈合同条款，策划并执行成功的广告活动。
- 为数字平台创造和获取内容，同时监控和提升SEO效果。
- 监督设计师的工作，提供设计作品的指导和修改建议。 跟踪最新的数字营销趋势，分析各平台广告的有效性。
- 联系并寻找在社交媒体平台上具有良好声誉的KOL以推广活动。 制定并实施公共关系策略，管理公司公共形象。 协商赞助协议，与供应商建立和维护良好的互动关系。

**岗位要求：**
- 拥有市场营销、传播或广告等相关领域的学士学位或同等学历。
- 2-3年数字营销行业经验，精通Google Analytics、WebTrends等在线分析工具。
- 熟悉WordPress、Joomla、Wix等内容管理系统，具备SEO、SEM和电子邮件营销的基本知识。
- 对日韩时尚趋势有深入理解，包括化妆品和护肤品品牌。 具备高超的审美能力，了解电商运作，能在高压环境下工作。
- 须**精通中英双语**

*Please note that this job description is a general outline based on the current company situation. As the company evolves and business needs change, the responsibilities and requirements of this position may also be adjusted accordingly.

**Job Types**: Full-time, Permanent

**Salary**: $22.00-$26.00 per hour

**Benefits**:

- Casual dress
- On-site parking
- Paid time off
- Store discount

Schedule:

- 8 hour shift
- Monday to Friday

Supplemental pay types:

- Overtime pay

Ability to commute/relocate:

- Markham, ON L3R 1B8: reliably commute or plan to relocate before starting work (required)

**Experience**:

- Digital marketing: 3 years (preferred)

**Language**:

- Mandarin (required)

Work Location: In person