Digital Marketing Specialist

7 days ago


Vancouver, Canada Under the GUI Full time

Are you passionate about technology and education? Do you thrive on creating impactful digital marketing campaigns that resonate with parents, educators, and students? **Under the GUI Academy** is on a mission to inspire the next generation of coders and innovators. We're looking for a talented **Digital Marketer** to join our team and help us expand our reach in the ever-evolving world of coding, robotics, and STEM education.

**About Us**:
At **Under the GUI**, we specialize in coding and STEM programs for children from grades 1-12. Our afterschool and weekend programs empower young minds to explore the world of technology in a hands-on, engaging, and meaningful way. With a focus on creativity, collaboration, and innovation, we strive to make a lasting impact on the lives of students and their families.

**What You'll Do**:
As a **Digital Marketer**, you will:

- **Develop and Execute Campaigns**:

- Create and manage paid digital ad campaigns across platforms like Facebook, Instagram, Google Ads, and more.
- Target parents interested in coding, robotics, and STEM activities for their children.
- **Content Strategy and Creation**:

- Collaborate with our team to produce promotional materials that align with our brand.
- **Analytics and Optimization**:

- Monitor campaign performance and generate reports to measure ROI and engagement metrics.
- Use insights to refine strategies and improve campaign results.
- **Community Engagement**:

- Foster meaningful connections with parents and educators through thoughtful interactions on digital platforms.
- Respond to inquiries and feedback to enhance customer satisfaction.

**What We're Looking For**:

- **Experience** in digital marketing with a strong portfolio of successful campaigns.
- **Proficiency** in tools like Google Analytics, Meta Ads Manager, Canva, Mailchimp, or similar platforms.
- **Creativity** in designing content that resonates with diverse audiences.
- **Strong Communication Skills** to convey ideas clearly and effectively.
- **Passion for Education and Technology** with a focus on inspiring young minds.
- **Knowledge of STEM or coding programs** is a plus but not mandatory.

Pay: $37,419.78-$50,000.00 per year

Schedule:

- Monday to Friday
- Weekends as needed

**Education**:

- Bachelor's Degree (preferred)

Work Location: In person

Expected start date: 2024-12-02


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