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Digital Advertising Specialist
4 months ago
**Company Name: Overdrive Auto Tuning Ltd.**
**Job Title: Digital Advertising Specialist**
**Job Type: Permanent/Full-time**
**Salary: $27 per hour**
**Hours of Work: 40 hours /week**
**Work Location: #105 - 3600 Viking Way, Richmond, BC, V6V 1N6**
**Overdrive Auto Tuning** offers a wide range of automotive services and accessories to enhance your driving experience. Our team of passionate car enthusiasts and technicians are able to help you from start to finish on your automotive journey, whatever that may be. At Overdrive Auto Tuning, you will find a wide variety of car electronics, auto parts and accessories that improve the style of your vehicle and add comfort and safety when travelling, including amplifiers, dash cams, lighting, speakers & subwoofers, stereos, security & starters, radar detectors, navigation, parts and accessories. With over 500 brands that we are able to supply, we are able to offer parts and services for just about any vehicle.
**Responsibilities**:
- Plan, create, execute, and optimize digital advertising campaigns to promote our automotive services and products.
- Conduct research and analyze data to identify the target audience, competitors, and market trends to develop effective advertising strategies.
- Monitor campaign performance and adjust strategies to optimize campaign results.
- Hold meetings with customer service, sales and installation team, collect customer feedbacks and product information to adapt advertising strategies.
- Develop and execute social media advertising campaigns on Facebook, Instagram, Twitter, YouTube and other social media platforms to reach potential customers, manage customer reviews and testimonials.
- Manage post campaign analysis to measure and report on advertising metrics.
- Stay up-to-date with the latest trends, changes, and advancements in digital advertising to ensure campaigns are innovative and effective
- Report on campaign performance to management and provide recommendations for future campaigns.
**Requirements**:
- College diploma in advertising, business marketing, communications, or a related field.
- A passion for electronics/automotive industry.
- Experience in content creation (ideation, copywriting, editing and/or skills) and an understanding of how to create engaging and relevant content for social media preferred.
- Strong knowledge of social platforms.
- Excellent writing and editing skills with incredible attention-to-detail.
- Superior interpersonal and communication skills.
- Fluent in English, knowledge of a second language is an asset, but not required.
