Marketing Capabilities Manager

2 weeks ago

Toronto, Canada GTT, LLC Full time

Marketing Capabilities Manager
Contract Duration 1 year

Department Overview:
The Marketing Delivery & Capabilities (MD&C) function within Marketing is a central source of expertise for targeting strategy and program execution, leveraging customer and business analytics, machine learning and AI, model development, marketing data strategy, and marketing technology build and management.
The function supports both corporate and business unit strategies for Client Financial Group Canada and Client, America's Most Convenient Bank in the US.
The team's mission is to build and deliver best-in-class marketing capabilities, programs, and initiatives that drive ROI and shareholder return through optimizing the impact of marketing. We do this by delivering capabilities that enable the right message to the right customer at the right time in the right channel.
The Marketing Capabilities Manager will report to the Senior Manager, NA Marketing Capabilities to support the implementation of capabilities in Canada

**Job Description**:
The Marketing Capabilities Manager will drive the discovery, development, and delivery of new capabilities to help drive marketing results.
Capabilities may range from business outcomes delivered through technology, process or policy changes, new data sources, emerging industry advancements & capabilities.
As a vital member of our Marketing Capabilities team, you will play a crucial role in shaping our marketing efforts by harnessing the potential of Salesforce Marketing Cloud.

Job Responsibilities:
Use Case Definition: Partner with marketing and business partners to define clear and actionable use cases for Salesforce Marketing Cloud, outlining how the platform can enhance customer engagement, lead nurturing, and overall marketing efficiency.
Martech Strategy Development: Formulate comprehensive Salesforce Marketing Cloud strategies that align with business objectives and marketing goals, while considering industry trends and best practices.
Capability Adoption: Drive the adoption of Salesforce Marketing Cloud capabilities by collaborating with cross-functional teams, translating business needs into technical requirements, and ensuring successful implementation.
Storytelling to Senior Executives: Craft compelling narratives that effectively communicate the value of Salesforce Marketing Cloud strategies to senior executives, illustrating how these strategies contribute to business growth and customer satisfaction.
Operating in Complex Environments: Navigate and thrive within complex organizational structures, leveraging your expertise to navigate intricate processes and adapt strategies to dynamic circumstances.
Engaging without Authority: Collaborate and influence stakeholders across different teams, even without direct authority, to garner support for your initiatives and achieve alignment.
Implementation Guidance: Collaborate closely with the implementation team, providing valuable insights and guidance based on your expertise to ensure that strategies are effectively translated into technical solutions.
Data-Driven Insights: Utilize data analysis and reporting to derive insights from marketing campaigns and recommend adjustments to strategies for optimized results.
Collaborative Efforts: Foster collaboration among marketing, technology, and data teams to ensure smooth integration of Salesforce Marketing Cloud with existing systems and data sources.

**Required Skills**:
Undergraduate degree in marketing, data, or technology, Salesforce certifications not required.
Relevant experience from a marketing or technology background supporting a financial institution
Advanced knowledge of gathering and preparing executive stakeholder summaries and reports
Analytical and problem-solving skills are required to interpret data and draw conclusions
Knowledge of current and emerging competitors and martech trends
Skill in influencing colleagues
Ability to communicate effectively in both oral and written form
Ability to work collaboratively and build relationships
Ability to work successfully as a member of a team and independently
Ability to exercise sound judgment in making decisions
Ability to analyze, organize, and prioritize work while meeting multiple deadlines
Ability to handle confidential information with discretion
Ability to contribute to the strategic direction of the function and provide advice to senior leadership
7+ years of relevant experience

Must-Have:
Hands-on experience in devising and executing Salesforce Marketing Cloud strategies outside of a technical role
- 3+ years
Experience with integration and delivering of martech capabilities outside of a technical role - 3+ years
High level of knowledge in Salesforce Marketing Cloud capabilities and its potential to meet diverse marketing needs 3+ years
Understanding of marketing principles, customer journeys, and data-driven decision-making - 5+ years
Experience working with cross-functional teams - 3+ years

Nice To Have:
Scaled Agile

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