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Product Marketing Manager

5 months ago

Canada Humanify Full time

Humanify a été mandaté par son client Sollum Technologies pour le recrutement de leur futur.e Gestionnaire marketing produit._

**Sollum Technologies**
**offre aux producteurs en serre la solution de luminaires horticoles DEL la plus performante et unique sur le marché. Elle est entièrement dynamique, ce qui signifie quelle est 100 % programmable grâce à une plateforme infonuagique alimentée par lIA et des luminaires du domaine de lIdO. Cest la seule technologie qui recrée, perfectionne et module dynamiquement et en temps réel le spectre complet de la lumière naturelle du Soleil. Cela permet de cultiver nimporte quel produit, nimporte où, quel que soit son climat dorigine et lemplacement de la serre. Notre solution offre une valeur inégalée sur les plans des économies dénergie, de la productivité et de la qualité, tout en contribuant à la croissance dune agriculture locale, éthique et durable. Notre solution évolutive est conçue et fabriquée au Canada.**

Travailler pour Sollum Technologies, cest faire partie dune famille soucieuse de développer une technologie pionnière et au sein de laquelle ton opinion et tes idées sont bienvenues. Nous offrons des journées de travail stimulantes et enrichissantes dans un espace ouvert situé dans le
_Vieux-Montréal_. Nous sommes à la recherche d’une personne pour occuper le poste de
**Gestionnaire Marketing produit,** qui travaillera en collaboration avec
_la vice-présidente chargée du marketing_ afin de poursuivre le succès de la solution d’éclairage intelligent DEL de Sollum dans le secteur de
_l’horticulture_.

**Ta mission, si tu lacceptes ?**
**Créer de la demande pour notre solution d’éclairage intelligent DEL grâce à un positionnement clair et des programmes marketing efficaces qui permettront de générer des revenus.***:
**Ton quotidien**:

- En collaboration avec la vice-présidente du marketing, élaborer et mettre en place des stratégies et des campagnes qui favorisent l’acquisition et la rétention des clients.
- Réaliser des études de marché et des analyses concurrentielles afin d’identifier les tendances, les besoins des clients et les possibilités de différenciation des produits.
- Gérer les lancements de produits.
- Travailler en étroite collaboration avec l’équipe de vente et développer des outils de vente/promotion (tels que des livres blancs, des études de cas, des outils qui communiquent efficacement les avantages de notre solution).
- Analyser et présenter les indicateurs de performance, y compris la génération de prospects, les coûts dacquisition des clients et la croissance du chiffre daffaires.
- Gérer le budget pour assurer le meilleur retour sur investissement.
- Restez au fait des dernières tendances du secteur.

**Les tâches transversales incluent**:

- En collaboration avec le gestionnaire des communications, développer un positionnement de notre solution/produits et des messages qui s’adressent aux publics cibles et communiquent clairement les avantages de notre solution d’éclairage intelligent DEL (les luminaires, la plateforme infonuagique Le Soleil à votre ServiceMC ainsi que le support de nos équipes).
- Élaborer et réaliser des campagnes afin de soutenir la demande, y compris campagnes de courriels, marketing de contenu, médias payants et médias sociaux.
- Toutes autres tâches et responsabilités assignées en fonction des besoins.

**Ce qu’il te faut pour te joindre à notre famille**:

- Au moins cinq (5) ans d’expérience dans un poste similaire, en développement commercial ou dans un domaine connexe.
- Baccalauréat en marketing ou une autre formation pertinente.
- Une expérience dans un environnement marketing B2B est indispensable.
- Une bonne connaissance des programmes de marketing numérique et de Zoho est indispensable.
- Une expérience dans lindustrie horticole est un plus.
- Excellentes aptitudes à la communication écrite et verbale (en français et en anglais).
- Expérience démontrée dans le développement et lexécution de stratégies et de campagnes GTM réussies.
- Esprit analytique, capacité danalyser des données, de prendre des décisions et de rendre compte des résultats.
- Bonne formation technique, ouverture à la collaboration avec les ingénieurs et capacité à traduire la vision technologique en opportunités commerciales.
- Expérience des canaux de marketing numérique, y compris les médias sociaux, les envois courriel et le SEO/SEM.
- Solide expérience en gestion de projets.

**Points bonus**:

- Tu es débrouillard(e) et tu as des aptitudes pour la résolution de problèmes.
- Tu as la capacité d’œuvrer dans un environnement en constante évolution, d’être autonome et de prendre des initiatives.
- Tu proposes des solutions basées sur les valeurs que nous défendons (diligence, entrepreneurship, avant-gardisme).
- Un véritable engagement à avoir un impact sur l’industrie Agtech.

**Avantages**:

-