Publications and Brand Manager

3 weeks ago

Canmore, Canada The Alpine Club of Canada Full time

Role: Publications and Brand Manager

Reports to: Director of Marketing and Communications

**Publications Responsibilities**
- Design and layout of ACC publications including magazines, reports, pamphlets and books
- Coordination with contributors to ensure timely and appropriate content for publications
- Manage all aspects of the production of printed materials
- Publication of blog, newsletter and other online stories, articles and materials
- Create custom visual elements and graphic designs as required for publications and online channels using the ACC style and brand guidelines
- Assist in the editing of all ACC publications and online properties
- Oversee the creation of marketing materials and assets for ACC events
- Support the marketing and communications department’s work in the publication and maintenance of content on ACC websites
- Other duties as assigned

**Brand management responsibilities**
- Collaboration with all ACC departments to ensure they have the resources they need to maintain brand consistency
- Monitor brand standards across all ACC national websites, newsletters and digital and print channels
- Act as brand liaison between the Canmore office and ACC sections, volunteers and partners to support their needs and assist with maintaining brand standards
- Maintain templates and designs for the ACC’s brand identity

**Qualifications**
- Diploma or greater focusing on communications, and/or marketing - required
- Minimum five years of graphic design experience - required
- Excellent skills in Adobe Illustrator, InDesign, Photoshop, and Canva - required
- Excellent copywriting, editing and written English language skills - required
- Five years print design experience - required
- Ability to manage multiple simultaneous projects efficiently and effectively
- Brand management experience - asset
- Strong working knowledge of MS Office and Teams - asset
- French as a second language - asset

**Core Values**
- Service: working with different departments and sections to ensure the brand identity is meeting guidelines.
- Empowerment: be creative with images and designs; make decisions about our look for publications and other internal/external communications.
- Teamwork: guide departments and sections on brand standards; collaborate with team members and support them with their brand and communication needs.
- Integrity: follow through on deadlines; ensure our brand standards and communication guidelines are being followed; ensure the ACC’s marketing and communication material is aligned with our purpose and values.
- Communication: respectfully communicate with all stakeholders; ensure the ACC “voice” is consistent and aligned with our values.
- Environmental Stewardship: making decisions with environmental impact in mind

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