Salesforce Marketing Cloud

3 weeks ago

Ontario, Canada Teqfocus Full time

About the Role: We are looking for a dynamic and experienced Salesforce Marketing Cloud (SFMC) Consultant to join our growing Canadian Salesforce practice. This hybrid role combines solution architecture, technical development, and pre-sales consulting , offering an opportunity to lead both client engagements and hands-on implementations. You will work closely with marketing, sales, and technical teams to design, build, and optimize end-to-end marketing automation solutions that drive personalized customer engagement and measurable business outcomes


Lead client discovery sessions to understand marketing goals, data architecture, and automation needs.
Design scalable and efficient Marketing Cloud solutions aligned with business objectives.
Present technical concepts and platform capabilities to both technical and business stakeholders.
Development & Implementation
Build and maintain customer journeys using Journey Builder , Automation Studio , and Email Studio .
Develop personalized and dynamic content using AMPscript , SSJS , and SQL .
Configure and manage Contact Builder , Data Extensions , and API integrations for seamless data flow.
Implement and optimize integrations between Marketing Cloud and Sales/Service Cloud using Marketing Cloud Connect .
Ensure end-to-end campaign tracking, reporting, and performance optimization.
Define governance standards for multi-Business Unit (BU) environments, ensuring compliance and data accuracy.
Mentor internal teams on SFMC implementation patterns, troubleshooting, and performance improvements.


Advanced skills in SQL , AMP script , SSJS , and API-based integrations.
~ Strong understanding of data architecture, segmentation strategies, and marketing automation workflows.
~ Experience integrating SFMC with Salesforce Sales/Service Cloud and third-party applications.
~ Proven experience in pre-sales consulting, solutioning, or client-facing roles within the Salesforce ecosystem.
~ Bachelor’s degree in computer science, Information Systems, or a related field.
Salesforce Certifications (one or more preferred):
Marketing Cloud Consultant
Marketing Cloud Developer
Marketing Cloud Email Specialist
Experience working with clients in financial services, healthcare, or technology sectors .
Prior experience in solution engineering, presales, or consulting roles.

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