Digital Marketing Data Specialist

Airdrie, AB, CanadaJob DescriptionPosted Thursday, April 10, 2025 at 6:00 AMDiscover Your Adventure with CanaDreamAt CanaDream, we create unforgettable vacations for those eager to explore Canada at their own pace.Why Join Us?Year-Round Excitement: While we’re open all year, our stations truly come alive from May through October, welcoming visitors from around the world.Make a Difference: At CanaDream, you have the chance to make a real impact on our Guests and Customers. Your efforts will help create memorable experiences that last a lifetime.Fun and Dynamic Team: Work with a fantastic team of people who know how to have fun while delivering top-notch service.Ignite Your Passion: Join us and ignite your passion for travel and hospitality.Our Core Values:Be Happy To: Embrace positivity and spread joy.Lead the Way: Take initiative and inspire others.Enjoy the Ride: Have fun and make the most of every moment.Ready to Start Your Journey?Join CanaDream and be part of a team that’s dedicated to delivering exceptional experiences. Apply now and let’s create amazing memories togetherJob Title: Digital Marketing Data SpecialistJob Location: CalgaryCompensation: Competitive salary and benefits offeredEmployment Status: Fulltime PermanentReports to: Marketing ManagerPosition Summary:Are you a motivated, enthusiastic, and innovative individual with a knack for Digital Marketing? Do you want to develop your skills in a dynamic environment? Look no further CanaDream is seeking a Digital Marketing Specialist to extend our RV Sales reach by leveraging sales data, marketing strategies, and digital advertising across our brands in Canada & USA.Company Overview:CanaDream is one of Canada's leading RV rental and sales companies. We offer a wide range of RVs for both rental and purchase. With seven locations across Canada, we provide our guests with the opportunity to explore Canada at their own pace.Key Responsibilities:Driving the Digital Marketing needs for RV Sales across our brands in Canada and USA.Business Intelligence Reporting: Combine reports from various data sources to measure KPIs identified by sales and advertising metrics.Digital Marketing Analytics: Utilize Google Analytics and other tools to track and measure digital marketing campaign performance.Google Ads Management: Manage Google Ads campaigns to optimize performance and maximize ROI.Social Media Management: Develop and execute social media campaigns across relevant platforms.CRM Management: Oversee CRM workflows and processes, ensuring seamless integration with marketing initiatives.Email Marketing: Create and manage client email lists, execute bi-weekly email campaigns.In-store Merchandising & Promotions: Coordinate with all locations across Canada to execute in-store merchandising initiatives.RV Sales Pricing Analysis: Monitor competitor prices against our prices across the country.Qualifications:Degree or Diploma in Marketing, Information Technology, or related field.2-4 years of marketing experience with a focus on digital marketing and CRM management.Experience managing Google Ads campaigns and UTM event-based marketing.Proficiency in CRM systems and Microsoft Excel.Experience working with Business Intelligence tools to create custom reports.Experience creating and managing social media campaigns.Proficiency in Canva and Adobe Creative Suite.Strong analytical skills with the ability to translate data into actionable insights.Excellent communication and interpersonal skills.Ability to thrive in a fast-paced environment and meet stringent deadlines.What’s in It for You: In addition to strengthening your creative thinking skills, you will receive:Competitive salaryStaff discountsBenefitsEducation assistanceGrowth opportunitiesFirst-class, hands-on trainingDisclaimer:This job description provides a summary of the typical functions of this role and is not an exhaustive or comprehensive list of all possible responsibilities, tasks, and duties.If you are a self-directed individual with a passion for digital marketing and CRM, and you are eager to contribute to the success of a dynamic team, we want to hear from youTo apply, please submit your updated resume and cover letter outlining your digital marketing and CRM competencies to CanaDream Careers.CanaDream values each applicant's individual merit and strictly adheres to provincial legislation. We are committed to maintaining equal opportunity employment for all applicants. Candidates must be legally entitled to work in Canada. #J-18808-Ljbffr