General Manager – SAMI

Vancouver (South West End), Canada | Posted on 11/18/2025Date Opened 11/18/2025Job Type ContractWork Experience 5+ yearsSalary To be determinedState/Province British ColumbiaCountry CanadaJob DescriptionJob Title: General Manager – SAMI (AI Marketing Platform)SAMI is evolving intoSAMI 3.0– a unified platform and services model that helps businesses design, build, and operateAI-powered marketing and sales stacks.Think of us as “AI arbitrage for marketing”:we help clients turn messy tools, ad spend, and data intoprofitable, automated, and measurable growth systems.SAMI sits inside the Estoras ecosystem, alongside a growing portfolio of companies in marketing, automation, tech, and field services. You’ll be stepping into a role withreal autonomy, access to shared services, and a clear mandate to build something big.The RoleWe’re looking for aGeneral Managerto take full ownership of SAMI’s growth and operations.You’ll be the person who:Turns the SAMI 3.0 vision into areal business machine: products, services, processes, team.Leads strategy, delivery, and financial performance.Works with founders and other GMs to position SAMI as theAI backbonefor marketing and sales across the group and for external clients.This is a mix ofoperator, builder, and strategist. You should be as comfortable in client meetings as you are reviewing margins, shaping offers, and refining the delivery model.What You’ll OwnRefine and execute theSAMI 3.0 roadmap– platform + services focused on AI-driven marketing and sales stacks.Define clearoffers and packages(audits, build-outs, ongoing optimization, AI arbitrage programs, etc.).Build and manage asales pipelinewith the Estoras team: discovery calls, proposals, close, renewals.2. Product & Service DesignTurn abstract ideas like “AI arbitrage” intoconcrete, repeatable services:e.g., stack audits, AI-assisted lead-gen engines, automated reporting, AI copilots for sales/marketing teams.Work with technical and marketing specialists to buildplaybooks, SOPs, and templatesthat scale.Help guide the development of SAMI’sinternal tools, dashboards, and frameworks.3. Delivery & OperationsOwnP&L for SAMI– track revenue, gross margin, utilization, and capacity.Ensure client work is deliveredon time, on budget, and with real business outcomes, not just deliverables.Build and improve processes for planning, resourcing, quality control, and client communication.RequirementsYou Might Be a Fit If You:Have5–10+ yearsin a leadership role (GM, Director, Head of, or similar) in:Marketing / growth agency,Understandmodern marketing stacks(CRM, MA platforms, analytics, ad platforms, CDPs, etc.) and how they fit together.Have real exposure toAI in marketing/sales:Prompting and workflows with tools like ChatGPT, Claude, Jasper, etc.Basic familiarity with APIs, automations, or LLM-powered tools.Are comfortable withnumbers and accountability: P&L, pricing, margin, utilization, targets.Have built or ledteams and processes– hiring, mentoring, setting expectations, and improving how work gets done.Can move betweenbig-picture strategyandroll‑up‑your‑sleeves executionwithout drama.Communicate clearly, directly, and kindly. You’re not afraid of candid conversations and tough decisions.Nice‑to‑Have SuperpowersExperience withagency‑to‑platformorservices‑to‑producttransformations.Background with tools likeZoho, HubSpot, Salesforce, Make/Zapier, Segment, GA4, Looker/Data Studio, etc.Experience pricing and runningretainers, sprints, or outcome‑based engagements.A track record ofexperimenting(A/B testing, pilots, MVPs) and then systemizing what works.What We OfferWe’re building companies where peopleactually wantto work:Transparent compensationwith a clear logic behind pay.Equity / ESOP potential– as SAMI grows, you share in the upside.Remote‑first flexibility– work from anywhere, with outcome‑based accountability.A growingecosystem of sibling companies(marketing, automation, tech, field services) to learn from and collaborate with.A culture based on:Ownership: see problems, solve them, ship value.Candour: say the hard thing early, grounded in facts.Craft: document, automate, and scale what works.Shared wins: when we land big deals, we celebrate and benefit together. #J-18808-Ljbffr