Digital Marketing Specialist

3 weeks ago

Calgary, Canada Lifemark Health Group Full time

Digital Marketing Specialist - Vocational Services Department Digital Marketing Specialist – Vocational Services Location: AlbertaEmployment Type: Full-Time Remote. Candidate can be based in Calgary or Edmonton Lifemark’s Vocational Services department is dedicated to helping individuals reach their employment goals through innovative rehabilitation, training, and work placement programs. Our team supports clients in re-entering the workforce, developing new skills, and connecting with meaningful employment opportunities. Key Responsibilities Develop, schedule, and manage content across social media platforms (LinkedIn, Facebook, Instagram, Eventbrite, etc.) to promote Vocational Services programs, success stories, and community partnerships. Create engaging digital content including graphics, videos, infographics, and written posts using tools such as Canva and Adobe Creative Suite. Maintain and update website pages, ensuring information is accurate, accessible, and aligned with organizational branding and messaging. Collaborate with program leads and communications teams to support marketing campaigns and digital initiatives. Monitor, analyze, and report on digital engagement metrics, providing insights and recommendations to leadership. Ensure all digital content meets accessibility and privacy standards. Stay current on digital marketing trends and recommend innovative approaches to enhance audience engagement. Conduct and analyze labour market research and support RFPs and business proposals. Qualifications & Experience Post-secondary education in Marketing, Communications, Digital Media, or a related field (or equivalent experience). Minimum 2–3 years of experience managing social media accounts and digital content for an organization or brand. Proficiency with graphics and design in Adobe Creative Suite (Photoshop, Illustrator, Premiere, etc.), Canva, and/or other design software. Working knowledge of HTML, website content management systems (CMS), and SEO principles. Strong writing, editing, and visual storytelling skills. Demonstrated ability to analyze performance metrics and prepare summary reports. Excellent organizational and communication skills, with ability to manage multiple projects and deadlines. Experience in videography and editing would be considered an asset. Why Join Us Be part of a dynamic team dedicated to helping individuals achieve employment success. Opportunity to use your digital marketing expertise to make a meaningful community impact. Supportive, collaborative environment with professional growth opportunities. Thank you for your interest in joining our team We appreciate the time and effort you’ve taken to apply for this position. Our team will carefully review all applications and contact candidates who meet the qualifications for the next steps. We encourage you to keep an eye on our future job openings. #J-18808-Ljbffr

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