Paid Digital Media Manager

Join to apply for the Paid Digital Media Manager (Remote Canada) - Future Opening role at Directive. Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use the Customer Generation methodology which focuses on SQLs and customers instead of traditional MQL metrics. We offer Paid Media, SEO/Content, CRO, and Video services to help clients hit their sales‑qualified lead targets. Seniority level: Mid‑Senior level | Employment type: Full‑time. Roles & Responsibilities Oversee and lead a collection of Paid Media accounts. Serve as direct support to client contacts. Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements. Drive referrals through client relationships and professional network. Build strategies for clients each quarter. Create, maintain, and optimize budgets for paid media campaigns across multiple channels. Deeply understand client positioning and unique value propositions. Confirm lead routing is accurate within a CRM. Understand the value of Programmatic campaigns. Responsible for personal productivity and utilization. Work directly with Associate Director to ensure internal and client goals are being achieved. Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI. What You Offer 3+ years experience at a performance/digital marketing agency. Experience working specifically with B2B SaaS/tech clients in an agency setting. Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, LinkedIn Ads, and others. Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager. Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization. Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms. Ability to drive results and measure via OCT. Proven and measurable success with mid‑market or enterprise accounts. A unique perspective on how to drive value for SaaS. Ability to translate and articulate strategy and tell stories with data. Equal parts competitive and curious; true problem solver. Live on the cutting edge of the industry, always looking for opportunities to grow and share. Ability to organize, prioritize and manage multiple projects simultaneously. Quality‑obsessed with a passion for advertising. Travel to visit clients approximately once per year, as needed. What Success Looks Like Encompass core values through every interaction internally and externally. Effectively manage approximately five mid‑tier and enterprise accounts. Meet and exceed department‑level OKRs such as client growth and goal attainment. Build client trust and relationships that create consistent renewals. Cross‑sell services that align with client goals and objectives. Clearly communicate results with client points of contact and executives. Exceptional decision making regarding strategic direction for accounts. Benefits Work Environment: Remote‑first with option to work from our state‑of‑the‑art offices in Irvine, California. Global opportunities—including Canada, UK, Australia—subject to work authorization. Health & Wellness: Medical, dental, vision plans, disability, and life insurance coverage for you and your family. 100% employer‑paid plan for you; 50% employer contribution for dependents. Access to certified therapists through Spring Health, membership to Headspace. Gympass membership. Unlimited PTO (2‑week minimum), paid company holidays, your birthday off, end‑of‑year recharge (closed December 24–January 1), paid parental leave. Traditional and Roth 401(k) with a 3% company match. Annual bonus based on tenure, scaling with time. Annual anniversary trip with peers and executive leadership. Remote Work Operate 100% virtually from your home office. Collaborate via Zoom, Slack, and other virtual tools. Required to have reliable internet, a laptop computer (PC or Mac), and a professional background. Must maintain focus during extended periods at a stationary workstation. Equal Opportunity Employer At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #J-18808-Ljbffr