Marketing Specialist

Full-time 12-month contract position based on start date Position Overview We're looking for a creative Marketing Specialist with strong writing skills and a data-driven mindset to develop and execute integrated digital marketing campaigns that drive awareness, engagement, and conversion across the complete customer journey. You'll handle end-to-end campaigns—from attracting new audiences and nurturing prospects to supporting candidates and financial planners certified by FP Canada through their professional development. Reporting to the Manager, Campaigns & Growth Marketing, the Marketing Specialist will be on the front lines of helping FP Canada promote its new CIRO exam prep tools and securities licensing education. This is a dynamic role where you'll create dynamic campaigns and compelling content, leverage marketing automation (HubSpot), and use analytics to optimize performance. You'll work across multiple audiences including B2B, B2C, and B2B2C, promoting financial planning as a career and driving demand for FP Canada’s certification and education programs. Key Responsibilities In this role, you will: Campaign Development & Execution (70%) Collaborate with partners to develop and execute integrated marketing campaigns across email, social, web, and other channels. Write compelling communications that are tailored to different stages of the customer journey and resonate with diverse audiences, across various platforms including multi-touch emails, landing pages, ads, social content, and sales enablement materials. Execute renewal and retention campaigns for CFP professionals, QAFP professionals, and FP Retired status holders. Partner with the FP Canada Institute to promote educational offerings and drive enrollment Execute re-engagement and onboarding campaigns. Automate campaign workflows, where appropriate. Monitor relevant social media trends and engage with the community to maintain brand presence. Collaborate with internal teams and external partners to ensure consistent messaging and brand standards. Analytics & Optimization (15%) Track and analyze campaign performance; conduct ongoing and post-campaign analysis and translate data into actionable recommendations. Implement A/B testing frameworks to optimize email performance, messaging, and conversions. Cross Functional Team Support (15%) Support the annual Financial Planning conference with marketing and communications activities. Work with Project Management Office to ensure timely delivery on all responsibilities identified within the various project plans. Contribute to overall team/department efficiency and effective creative output, deploying an action-orientation and continuous improvement focus. Required Qualifications Post-secondary degree in Marketing, Business, Communications, or related field At least 3-5 years of marketing experience. Experience working within asset management/financial services industry Excellent written and verbal communication skills with ability to craft compelling messaging Extensive experience with lead generation and nurturing programs, and A/B testing methodologies Experience using marketing automation platforms (HubSpot preferred) Familiarity with CRM systems and social media management Proficiency with analytics tools for campaign reporting (Google Analytics, PowerBI) Experience using GenAI for writing and editing support Additional Qualifications Highly organized with ability to manage multiple campaigns and competing priorities Demonstrates strong writing skills, crafting clear and persuasive communications that support campaign objectives and resonate with diverse audiences Analytical with a knack for turning data insights into action Detail-oriented with a customer-centric approach A self-starter who works well both independently and collaboratively Passionate about continuous improvement and staying current with marketing trends About FP Canada Established in 1995, FP Canada is a national not-for-profit education, certification and professional oversight organization working in the public interest. FP Canada is dedicated to championing better financial wellness for all Canadians by leading the advancement of professional financial planning in Canada. Learn more at FPCanada.ca. Working with FP Canada We’re FP Canada, a team of passionate and progressive professionals. FP Canada employs over 70 people, and our office is located in downtown Toronto. This is a full-time position working 5 days per week, during core business hours, with some flexibility required. We offer a hybrid-work model, requiring at a minimum, two days a week (40%) on average, of employees’ time be spent in the office. We are committed to wellness and a healthy work environment for our employees. You will earn a highly competitive annual salary, generous paid vacation and personal time, and you will enjoy our comprehensive employee benefits, professional development opportunities, flexible work arrangements and regular social events. We are service-oriented, principled, and driven to make a societal impact, and we strive for and demand excellence, integrity, and respect from each other as well as our external stakeholders. We value collaboration and flexibility, and together have created a collegial and positive work environment. Our Commitment to Inclusion and Diversity FP Canada values inclusion and diversity, and different perspectives and experiences; and we are committed to working towards an inclusive and diverse organization, reflective of Canada’s population. We encourage candidates who identify in traditionally underrepresented communities (women, racialized persons, indigenous persons, LGBTQ2S+ and persons with disabilities) to apply. Our Commitment to Accessibility FP Canada is committed to ensuring equal access and participation for people with disabilities in accordance with the Ontario Human Rights Code (OHRC) and the Accessibility for Ontarians with Disabilities Act (AODA). FP Canada will provide accommodation on request throughout the recruitment, selection and/or assessment process for applicants with disabilities. If you require accommodation, please inform our Human Resources Department at careers@fpcanada.ca. $70,000 – $75,000 depending on experience. How to apply Applications will be accepted until December 3, 2025. If you have any questions, please send an email to careers@fpcanada.ca. We wish to thank all applicants for their interest and advise that only those selected for an interview will be contacted. #J-18808-Ljbffr