Senior Manager, Corporate Brand

2 weeks ago


Mississauga, Canada Samsung Electronics Perú Full time

The role involves agency management, creative development, leading cross-functional teams and collaboration with key internal and external partners. Key skills needed include strategic thinking, agency management, creative concept evaluation, project management, working within a team, and creative/strategic acumen. Must be able to balance multiple projects and priorities and have experience in shaping creative content and leading creative discussions with internal and external partners.* Experience must include proven performance in creative.* Brief writing; original & adapted advertising creative & media plan development and digital/social marketing savvy.* Ability to present campaign briefs setting clear direction, KPIs and targets.* Proficient in in brand marketing fundamentals and in particular, the ability to identify specific consumer and industry insights to diagnose issues and opportunities and to translate them into a single minded strategy and action plan that deliver on specific growth objectives and goals.* Experience in adapting global and developing local creative assets with creative agency.* Experience managing and reviewing various channels such as Paid Media (TVC, OOH), Digital Media (Display, OLV, Programmatic), CRM (Email, SMS), Social Media (Google, Meta, TikTok, etc.), PR, Influencer and other relevant ATL and BTL tactics.* Strong understanding of digital channels best practices to maximize performance & efficiency.* Analytical, detail-oriented nature with experience reporting on insights and campaign results.* Ability to manage complex and fast-moving issues while working with limited supervision.* Creative Concept Evaluation: Ability to evaluate creative concepts and executions based on creative, strategic alignment and shopper impact.* Agency Management: Knowledge of methods used and ability to inspire agency performance.* Creative Brief Development: Knowledge of the creative brief development process.* Strategic Selling: Ability to listen to various points of input, and sell a vision of the work through knowledge of brand and creative strategy.* Up to date with the latest trends and best practices in marketing and measurement; understands how to scale marketing efforts.* Strong analytical skills and data-driven thinking to connect digital and in-person tactics using data.* 10+ yrs. experience in consumer brand marketing role(s), masterbrand preferred.* 5+ yrs. project management experience by leading strategic corporate initiatives that involve working with several different internal stakeholders and external partners.* Demonstrated career progression within past 12-18 months.* Self-motivated & resilience to work with limited supervision. Ability to manage complex issues.* Strong analytical, organizational and planning skills. Proven ability to function effectively in a team environment.\* Please visit to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click .
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