Regional Marketing

Regional Marketing & Communications ManagerJoin to apply for the Regional Marketing & Communications Manager role at Doane Grant Thornton LLPOverviewYou know those big cities that still feel like small towns? Where everyone’s friendly and helps each other out? That’s like Doane Grant Thornton. Except here we’re all professionals and there isn’t a mayor or a general store. We’re a large and growing professional services firm that still feels like a community. We employ about 3000 people across Canada, and we truly care about our colleagues, our clients and the communities where we work and live. That’s what’s most important to us. We’re building a thriving organization that’s purpose driven and still want to remember what your favourite milkshake flavour is.This marketing manager role will support our growing western Canadian business units. The role will sit in our Vancouver office and will primarily support the business units in British Columbia.ResponsibilitiesPlan, lead, and execute multi-channel marketing campaigns aligned to firm objectives and within budget. This includes ideation, planning, communication with and buy-in from key stakeholders, content curation, tactical execution, internal and external communications, tracking and reporting on KPIsLead various marketing initiatives across the region. This includes, but is not limited to, email marketing, event marketing, content marketing, and sponsorship marketingLead other special projects in western Canada as neededReview analytics from campaigns and other assets and provide suggestions for increasing efficiencies, improving engagement, and expanding our market reachBuild strong relationships with stakeholders to understand their needs and the needs of their clients, and make strategic recommendations that demonstrate a strong understanding of the problem or business need and that align to the needs of the firm and the clientBuild trust and rapport with the greater marketing team across the firm to identify opportunities to increase brand awareness for the region, improve workflow processes, and elevate the effectiveness of the regional marketing teamUnderstand the various touch points and stages of a sale cycle in professional services and identify, plan, develop, and lead the right marketing tactic to help drive a positive purchase decisionMaintain cumulative project reporting summary, including successes and lessons learned, digital analytics and budget updates to be used for leadership updates and future planningFunction like a consultant to internal clients, bringing value to the entire marketing process. Educate them on the role of marketing, including the processes and required inputs to produce effective campaigns and how to plan for periods of high demand. Share ideas and ask questions including who the target audience is and what they want them to think, feel, do, or say as a result of a campaignBeing an advocate for marketing with internal clients. Educate them on the role of marketing, including the processes and required inputs to produce effective campaigns and how to plan for periods of high demandEnsure that our culture and brand voice is reflected in all external communicationsActively participate in working groups to deliver national and regional campaignsBe a champion in the use of the firm’s CRM, CMS, PMS and other marketing enablement technology to manage campaigns and track ROIAct as a brand ambassador. Collaborate with national marketing & communications team, regional marketing managers to ensure brand integrity and consistency across all external and internal marketing activities including advertising, presentations, sponsorship, social media, communications, and event materialsRemain knowledgeable of firm marketing strategy, programs and campaigns to leverage in your projects and campaignsDemonstrate a good understanding of the firm’s services and markets by proactively bringing forward creative ideas that elevate our marketing campaigns and drive engagement with our brandPerform other duties as required under the guidance of the Regional Senior Marketing ManagersTravel will be required (when appropriate)QualificationsUniversity degree in Marketing, Communications or equivalentMinimum of 8 years of experience in marketing communications and people management, in a B2B environment, preferably professional servicesStrong business acumen with proven experience connecting marketing initiatives to business objectivesHighly collaborative with the ability to build relationships across teams and stakeholdersStrong project management skills with ability to prioritize, multi-task and perform in a fast-moving and deadline-oriented environment to deliver quality resultsResourceful and critical thinker who consistently brings forward creative solutions that meet client needsExceptional and effective written and verbal communication skills, and apply tact and discretion when communicating with othersResults driven and willing to learn and to seek continuous improvement in quality and efficiency in everything you doStrong proficiency with Microsoft Office Suite of tools, with an emphasis on Word, PowerPoint and ExcelExperience working with Microsoft Dynamics or other CRMs and marketing enablement toolsIntellectual curiosity that drives you to look further, broader, deeper. Strong desire to improve processes, and comfortable using technologyA valid driver’s licence and access to a vehicle for occasional travel (when appropriate) is considered an assetWhat’s in it for you?Profit sharing, Flex days, RRSP contributions, Firmwide holiday closure, Wellness benefits, Concierge-like benefits, Work from anywhere in Canada in the summer for 4 weeks, and moreCulture and requirementsOur special culture shines through when we have the opportunity to connect in person. That’s why we’re working in a model where teams are required to be together in the office 4 days per week.Are you ready to Discover Your Purple?At Doane Grant Thornton, we’re committed to ensuring our compensation practices are fair, equitable and competitive. To get the conversation started, we’re happy to share that our current base salary for this role ranges from $85,000-$100,000 in Vancouver. If this role is available in another location(s), the associated salary range in that location(s) may vary based on relevant factors, including geography.Doane Grant Thornton is committed to employment equity, human rights and respectful workplace principles throughout the life cycle of employment, including at the recruitment and hiring stages. We welcome applications from members of all equity deserving groups, including persons with disabilities, women, racialized and/or Indigenous applicants. Should you require accommodation in relation to the recruitment process, please notify us by emailing and we will work with you to meet your accommodation needs.Seniority levelMid-Senior levelEmployment typeFull-timeJob functionMarketing and SalesIndustriesProfessional ServicesReferrals increase your chances of interviewing at Doane Grant Thornton LLP by 2xGet notified about new Regional Marketing Communications Manager jobs in Vancouver, British Columbia, Canada.Surrey, British Columbia, Canada 3 weeks agoBurnaby, British Columbia, Canada 1 month agoGlobal Executive Communications and Operations Manager - Vancouver, Canada (12 Month Contract) #J-18808-Ljbffr